If Apple doesn’t fix it, the iPad has no future

First iPad was introduced by Steve Jobs back in 2010 and was positioned as a revolutionary device. Then the apple tablet neatly stood between the classic computer and the smartphone, but lately there has been more and more talk that the iPad line is stagnating. Now, when the diagonal of most smartphones is more than enough to consume any content, users need something new. In 2019, Apple realized this and rolled out a new iPadOS, which was supposed to expand the capabilities of tablets, but something went wrong. This is evidenced not only by the complaints of the owners of these devices, but also by objective data – iPad sales in 2022 fell.

If the iPad doesn’t change soon, Apple will face big losses.

Last week, Apple reported its sales for the second quarter of 2022. The Cupertino-based company’s revenue was $97.3 billion, which was even higher than expected. Sales of new iPhones, Macs, Apple Watches and other devices are skyrocketing, while iPad users are in no hurry to buy. With revenue of $7.65 billion, Apple tablet sales fell about 2.2% from the previous year.

To be honest, I’m not at all surprised by this turn of events. In general, it seems to me that sales would have been falling for several years in a row if it were not for the pandemic and remote work. Yes, whatever you say, it’s simply pointless to deny the fact that Apple’s tablets are stagnating.

What will iPadOS 16 be like?

If iPadOS 16 doesn’t change for the better, Apple tablets will die out.

It has long been clear to everyone that the entire iPad line requires global changes. Over the years of the existence of tablets, each version of the iPad has long been a device for a separate category of people:

  • iPad Pro – for designers and editors;
  • iPad Air – for advanced users and fans of mobile gaming;
  • iPad mini – for artists who constantly need to make some kind of sketches;
  • Classic iPad – for ordinary users as a bedside gadget.

No, it is clear that the division is conditional and one category of users may overlap with another, but these are only individual cases. So, each tablet requires a separate iPadOS with the appropriate interface. It is high time for the iPad Pro to add all the necessary software like Xcode, Final Cut and Logic Pro and adapt the entire system to work with these programs conveniently. For iPad mini – an enlarged system interface out of the box, more application icons, and so on.

Recently Mark Gurman of Bloomberg suggestedwhat new iPadOS 16 has three different modes:

  • Standard mode with the classic Home screen that we’re used to seeing in iPadOS.
  • A mode that turns on when using an Apple Pencil. Optimization of all icons, interface elements and controls specifically for the pencil.
  • Pro mode for professionals that only runs when an external display, keyboard, or trackpad is connected.

In general, over the years of the iPad’s existence on the market, there have already been a lot of suggestions for optimizing iPadOS. Another thing is that Apple is somehow in no hurry with this. In general, for me personally, it is extremely difficult to understand what the Cupertinites have in their heads. Especially when they release the new iPad Air 5 with the M1 processor. Why is he needed there? For what tasks? If you have any suggestions, please to our Telegram chatvery interested in your opinion. I think that if the guys from Silicon Valley do not bring us clarity in the near future, sales will continue to grow downwards.

iPad multitasking

Multitasking is the main problem of apple tablets.

All iPads, without exception, require a detailed overhaul of multitasking. Well, since Apple has embarked on the path of separating iOS and iPadOS, it is necessary to bring this matter to an end. Here are a few iPad changeswhich should have appeared in new tablets for a long time:

  • Ability to open more than 2 applications at the same time.
  • A handy tool for switching between different desktops.
  • The ability to open applications in different modes (full screen and in a separate window).
  • Adding folders and individual files to the desktop.

And I have listed far from all user requirements for tablets. Literally every day, readers unsubscribe to us about the inconvenience of working with tablets. This is especially true, of course, of the iPad Pro.

Should I buy an iPad mini 6

When Apple introduced the iPad mini 6 to us, many users immediately began to look askance towards this tablet. Well, even before the presentation, everyone was saying that if Apple makes a smaller version of the iPad Air 2020 with a frameless display and Touch ID, then it will be a gun. To be honest, we at the editorial office thought so ourselves until we used this device ourselves. Galaxy Tab from 2012 – such a verdict was given by my colleague Ivan Gerasimov, and I agree with him one hundred percent.

All the disadvantages of the iPad mini in one photo.

First, the frames. This is the first reason why I cannot recommend the iPad mini 6 for purchase. It is they who spoil the whole impression of using this device. Yes, with the Home button it was even worse, but at least it distinguished it from the same Samsung.

Secondly, minor flaws in the form of a jelly effect, in which the left and right sides of the screen move at different speeds, the 2nd generation Apple Pencil, which occupies the entire side of the device and does not fit into the overall concept of the Type-C mini. Throw tomatoes at me, but I think it’s better to leave Lightning in mini.

Well, the icing on the cake is the interface of the iPad mini 6. You can say whatever you want, but the interface of the mini is absolutely not adapted to the small diagonal of the display. All my friends who use minik manually increase fonts, remove icons from the Home screen and increase the font in Safari. No, I think something needs to be done about it.

Which is better: iPad Pro or MacBook

My colleagues have repeatedly answered the question regarding the choice between iPad and MacBook. The conclusion is something like this: the iPad Pro will not fully open without a Macbook, and the MacBook will not master all the tasks of the iPad Pro, given the lack of a touch screen. As a result, people have to buy both a tablet and a computer. Guess why this happens? That’s right, iPadOS is to blame. The lack of the necessary software, poor multitasking make this device useless to anyone.

The iPad will not replace your computer. Till.

Plus, don’t forget, the iPad Pro costs a fortune. Not every user is ready to buy a tablet for 100 thousand rubles, so that later they can buy a computer for him for 200k. In the end, it all comes down to the fact that the iPad is bought only by those who physically cannot do without it. The probability of accidentally buying an iPad Pro is virtually zero.

What do you think about this? Is it worth waiting for sales to fall further, or is 2.2% not an indicator at all? Give Feedback in our Telegram chat or in the comments below, it will be interesting to read.


Source: AppleInsider.ru — крупнейший сайт о iPhone, iPad, Mac в России by appleinsider.ru.

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