IESE hosts the next edition of SB Madrid 21

SB Madrid 21 will hold its next edition on November 26 at the IESE headquarters in person with great national and international speakers.

Presence has returned to our lives even though the hybrid format has tried to consolidate the online model. Experience has shown us that personal relationships are worth twice as much as virtual ones, thanks in part to the possibility of networking with more personal and close treatment. For this reason, face-to-face events return and Suistanable Brands Madrid 2021 joins this resumed trend (SB Madrid 21), with the aim of welcoming a global community of innovators who are defining the future of business with special attention to understanding and optimizing the role of brands.

Adaptation to the new world is unstoppable and accelerated, marked by the transparency that pushes us to join interest groups and connect brands with their social or environmental impact. In this way, SB Madrid 21 invites you to create businesses with positive impact and learn about the roadmap with which to implement goal-oriented leadership from the perspective of sustainability.

What surprises does the SB Madrid 21 hold?

The organization of the event has scheduled this meeting on November 26 from 9:00 a.m. to 2:30 p.m. at IESE headquarters (HQ Aravaca) with a limited capacity of 200 places. Anyone who wants to attend in person may check in in a free way to attend the meeting and not miss a detail. The idea of ​​the meeting is to capture three key paradigms of sustainability:

  • Purpose Driven Brands.
  • Sustainable innovation.
  • Regenerative supply chains.

In addition, from SB Madrid they assure that International and national experts from the sector will attend to discuss the existing barriers in each dimension and identify possible solutions. Therefore, the program and the topics covered can be divided into several blocks:

  1. Creativity for Brands with Purpose and How to Amplify Business Impact and Results.
  2. Innovation or how to accelerate the change of mindset and the adoption of disruptive business models.
  3. Supply chain, that is, conclude the event through a multiplier to make it better, with examples from the main leading cases from around the world.

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Source: Marketing Directo by

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