IDG Blog | Apple’s new product outlook for 2022: “iPad rather than iPhone”

Apple launched the 2020 iPhone with a new design. In 2021, we focused on moving forward with the iPad Pro without making any major changes to the iPhone.
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Considering the long cycle of iPhone design change, even if a new innovative iPhone is released, it is not expected to increase sales. In any case, Apple will spend some time upgrading the iPad in 2022, at least with small changes to the new product Apple has never seen before.

Here is my outlook for iPhone, iPad, and other new products, excluding Mac, among Apple products in 2022.


2022 iPhones: Minor Changes

The 2023 iPhone will be dramatically different from what it is today, but the 2022 iPhone won’t be much different from what it used to be. However, if various media reports are accurate, some changes are expected in Apple’s product composition.

First, the new iPhone SE will be released. Few users are enthusiastic about the iPhone SE, but it is important for Apple to create a low-end iPhone that suits some markets and some users’ preferences. It is also a way to keep the already completed technology for a little longer. The new iPhone SE is not expected to differ in appearance from the current model. That said, it looks like the iPhone 8 will have the latest A15 processor and front display on the exterior, and will incorporate Touch ID into the unlock button just like the iPad Air and iPad mini.

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Apple removed the iPhone mini, which was selling poorly, from sales. As a user who prefers the iPhone mini, this is disappointing news. But I believe the size of the iPhone mini will be resurrected in one way or another. I understand Apple’s desire to see if different combinations of size and features can boost sales. So, we expect the four iPhones to be released in the fall of 2022 will be the iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, and the new iPhone 14 Max with a bigger screen for the low-end iPhone.

The ProMotion display on the iPhone 13 Pro won’t be on the lower-end iPhone 14 models. Apple would like to apply the promotion to all products, but making the non-Pro iPhones wait for another year to launch is an easy way to encourage them to upgrade to the Pros.

In addition, the iPhone, which will be released in 2022, is expected to receive upgrades that Apple proceeds on a regular basis, such as a better camera and a faster A16 processor. The iPhone 15 will surprise us, but it won’t happen in 2022.


The 2022 iPad: Significant Improvements

Apple will launch a new MacBook Air with an M2 chip around mid-2022. Therefore, in the fall, it is expected that a new M2-based iPad Pro model equipped with an HDR mini LED backlight display will be released.

Apple will also release a standalone external display that is significantly cheaper than the Pro Display XDR, and will also update iPadOS (probably iPadOS 16) to support independent external displays. To make this happen, Apple would have to completely reinvent the screen’s capabilities for the iPad. That’s not far, given that external keyboard and mouse/trackpad support is already there, and iPadOS 15 introduces an all-new multitasking feature. Of course, Apple will launch a suitable external display first.

Recently, as productivity improvement has become a hot topic, more and more users are building their own web of knowledge by quickly synchronizing various notes with multiple devices using the memo app. A major feature of iOS 16 to be released in 2022 will be a new version of the notes app that allows cross-linking. Users of note-taking apps like Roam Research, Craft, and Obsidian may be frustrated, but it’s a useful change for those who only use Apple’s notes app.

I bet Apple will release a ‘professional’ iPad app in 2022. Possibly Final Cut Pro or Logic Pro. When the external display predicted earlier is actually released, it will be highly useful if used together.


Other new products: The emergence of home hardware

The final prospect is a new product in an area that Apple has never launched before. I believe Apple will release new home hardware in 2022. It’s most likely a HomePod with a display and camera. It supports Siri, widgets, and the Apple TV app, and you can make dynamic video calls with the center stage function provided by some iPads.

It’s also great that Apple is releasing an Apple TV product that combines TV, audio, center stage and home automation capabilities. It would be great if such a product, both a Sound Buyer and an Apple TV, would actually be released, but it will only be realized after it appears.

Another highly anticipated product from Apple to be released in 2022 is AR (Augmented Reality) glasses. I think Apple’s AR glasses will become a reality in 2022. However, it is better to refrain from excessive expectations. The AR glasses will look similar to the Meta’s Quest headset, and will outperform the Quest in processing power and price. Apple’s first headsets are expected to be positioned closer to technology exploration by developers and early adopters.

The next prospect is also related to AR glasses. First of all, after releasing AR glasses, Apple will actively promote AR applications to game developers at WWDC. Many media outlets, including Macworld, will be pouring out articles declaring Apple’s AR glasses a disappointment, a broken product, and a catastrophe. And Apple will refine its first AR product, launching a second-generation product in 2023. By then, there will be a lot of great AR apps out there, and the reaction will be that Apple’s AR suite will be a success.

Of course, this may not happen. It may have to be 2024 or 2025 before AR technology can get close to what Apple wants. But once Apple starts walking a certain path, it constantly improves its products until it gets to where it wants to go. 2022 will be the year Apple steps into AR and starts its journey. [email protected]


Source: ITWorld Korea by www.itworld.co.kr.

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