ID5 publishes a guide on the transition of brands to a future without cookies

The guide provides guidance on all the steps advertisers need to take to successfully migrate to a better, privacy-focused identification infrastructure.

ID5, the leading identity provider in the digital advertising market, today released a guide to help brands transition to a future without cookies Marketers, media planners and brands have used third-party cookies for years to control how their ads direct relevant messages to target groups of users. But the era of third-party cookies is coming to an end. Safari and Firefox no longer support third-party cookies and Chrome will follow in your footsteps as of 2023.

Time is short and we can no longer rely on the current cookie-based infrastructure. Nonetheless, many brands have yet to migrate. Since Google announced that third-party cookies would be deprecated, many different solutions and methods have been presented to brands to survive the cookie apocalypse, creating confusion and preventing advertisers from taking action.

The latest success stories demonstrate that Shared user identifiers (IDs) are an effective solution to the problem of targeting and metering in the absence of third-party cookies. ID5 has created a guide for brands that explains the necessary steps to adopt solutions from id. shared in order to effectively reach your cookie-free audiences today and be better prepared for the post-cookie world.

To migrate a privacy-centric, id-based identification infrastructure. shared, advertisers have to ensure that their technology partners have made the necessary integrations and technical changes. The ID5 guide defines all the steps brands need to take to successfully migrate, including impact evaluation, evaluation of id solutions. shared and its integration, compliance analysis and finally key performance indicators and media performance dashboard updates. In addition to offering advice, the resource also includes estimated timelines for each step, to make it easier for brands to allocate time and resources as they begin to plan for a cookie-free future.

“The obsolescence of third-party cookies is an opportunity to create a more efficient, secure and private identification infrastructure for the entire advertising ecosystem. The private solutions of id. Shared, such as ID5, allow brands to direct more users to all advertising environments, while optimizing and measuring campaign results without increasing reliance on market dominators ”, says Mathieu Roche, co-founder and CEO of ID5. “However, brands have little time left to prepare for the end of third-party cookies. Our Transition to a Cookie-Free Future guide empowers brands with the knowledge they need to make informed and timely decisions about their transition to a world without third-party cookies. “

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