Levis represents cooperation with a fashion icon and ambassador of the brand, Indian actress Deepika Padukone. A collection was created that directly reflects the taste and values of the actress herself, her sense of fashion and authentic style.
The roots of the Levis brand, which are reflected in all its collections, combined with the signature style of Deepika Padukone herself and gave rise to the fresh and confident Levis x Deepika Padukone line. The collection presents the perception of classic Levias models and denim and adds several Padukone favorite pieces such as casual sports cuts, distinctive vegan leather pants or oversized shirts.
“The main ambition of my first collaboration with Levis was to maintain my distinctive style, which the whole collection should represent. And I believe that we have achieved this vision of mine together. “, adds Deepika Padukone.
Casual and cool
The maximally casual style of Deepika Padukone comes to life through long varsity jackets, corduroy sweatshirts, crop-tops and razors. Besides them, you can also enjoy vegan leather trousers and all-day overalls. The collection also plays with classic Levis denim cuts such as trendy 70’s high-waist jeans, which pair perfectly with extra-long pleated jackets, oversized shirts, romantic tops with organza sleeves, lightweight T-shirts with graphic inscriptions, or exceptional sweatshirts.
All in all, this collection offers pieces that settle in each closet and leave a distinctive stylistic imprint.
“We are absolutely thrilled to work with Deepika Padukone and we are pleased that her first collaboration as a brand ambassador is so personal. Levis always emphasized authentic self-expression. We wanted to work with Deepika not only because of her influenza influence, but also because of the great feeling for colors, materials and silhouettes, which is unique and very distinctive. Thanks to this collection, we have included new materials, techniques and cuts. We decided to expand our own horizons by heading into the unknown waters with long jackets and trousers made of vegan leather, which we want to reach new fans of fashion ”, specifies Sanjeev Mohanty, SVP & MD – South Asia, Middle East and Africa, Levis.
The Levis x Deepika Padukone collection is made in the spirit of commitment to sustainability. 60% of clothing comes from sustainable materials and 100% of all models have been created ethically. You will find organic cotton, super fine Tencel made of cellulose, cotton hemp and denim, which is made with our “waterless” technology, which significantly saves water. Thanks to this, our customers and fans can also express their values.
The collection will be available in the Levis store Na Příkopech and online.
Zdroj info a foto: Levis; Vikram Singh – Taini; Jan Janda- Friendly Friends
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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