July 21, 2021 – 22:02
iAM extends the creation of INFLUENCER to make pet idols Under the project “CAT IDOL by CGM48” unboxes a new marketing model. Awaken the trend of online content Hoping to expand the target audience & cat slave fans
Independent Artist Management Company Limited or iAM (IAM), the management of the idol group BNK48 and CGM48, revealed that “for the marketing strategy in the 3rd quarter The company has launched a project “CAT IDOL by CGM48” which is considered a pilot project in the creation and development of pet INFLUENCER to expand the fan base to be more open and diverse. The new business plan and marketing will focus on strategy Collaboration and Cross Promotion between the idol artist group CGM48 and 6 cats, 6 species to become another CAT IDOL INFLUENCER to create a buzz through social media channels and online media by Collaboration It will be in the form of bringing the 25 members of CGM48, led by Shihainin – Rina Itsuta and all the members. Let’s divide into Promoter groups for caring and pushing each cat. which consists of
1. Team PRINCESS (Princess) with Promoter led by Om / Punch / Parima and Meen
2. Team Kaname (Kaname), which has a Promoter led by Ping / Kning / Mei and Milk.
3. Team Hero (Hero), with Promoter led by Fortune / Pim / Keela and Nicha
4. Team Homnuan (Homnuan) with Promoter led by Mamink / Shampoo / JJ and Jayda
5. Team Kira Kira (Kira Kira) with Promoter led by Angel / Sita / Latin and Fasai
6. Team Bluecifer (Bluecifer) with Promoter led by Nina / Nini / Khai Wan and Pipo
Each team member will play a role as Promoter who will be involved in the cat selection process. Creating a unique character Until becoming a creator in creating content through social media such as Instagram and other online media. In order for the fans and cat slaves to see the cuteness and fun with the new content of CAT IDOL and CGM48 members continuously and fully. In addition, the CAT IDOL by CGM48 project will assess which Promoter team will be able to create the most success for all 6 cats as CAT IDOL Influencer. Recently, after the CAT IDOL revealed their first photo on Instagram, they were able to generate more than 50,000 followers in less than 24 hours.
However, the launch of the CAT IDOL by CGM48 project is considered an extension of the business, creating colorful marketing through social media and online media. Including creating a novelty for the idol and pet industry truly. This is another important step of the company. And the Thai idol industry in the past, the company succeeded in creating the idol group BNK48 to be known and have a fan base covering the country. including the idol group CGM48 that focuses on building a fan base in Chiang Mai In the past year, both BNK48 and CGM48 have a total number of followers on all social media channels, more than 35 million followers and can generate views via YouTube in 2020, combined on both channels, more than 330 million views.
All movements and paths to becoming a CAT IDOL INFLUENCER can be tracked through the following channels:
1. Cat iDol Story By CGM48″ conveys behind the scenes work and missions. Every Tuesday at 6:00 p.m.
Ep. 1 on Tuesday 13 July 2021
Ep. 2 on Tuesday, July 20, 2021
Ep.3 on Tuesday 27 July 2021
Ep. 4 on Tuesday August 3, 2021
and Ep.5 on Tuesday 10 Aug 2021
All cuteness content can be viewed via CGM48 Official Facebook and retrospectively viewed via CGM48 Official YouTube.
2. Instagram channel for 6 cat idols
Come and cheer for the members of CGM48 and see the cuteness of the cat. Guarantee that this project will come out to surprise many fans.
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