“I was given a gift”… The dalgona craze has not cooled even after a month of airing of ‘Squid Game’ [밀착취재]

On the 26th, people of all ages, from 6-year-old children to 80-year-olds, are waiting in line at the ‘Memories Gacha Dalgona Stall’ in Hyehwa-dong, Jongno-gu, Seoul.

The craze for ‘Dalgona Draw’, driven by the Netflix drama ‘Squid Game’, was still there even after a month had passed. Those who wanted to ‘gift’ their memories to someone or who fell in love were looking for them.

Daehak-ro, Hyehwa-dong, Jongno-gu, Seoul on the 26th. Even in a quiet atmosphere on a weekday, a long line in front of a unique street stall drew attention. It is a weekday scenery of Hyehwa Dalgona stall, which became a hot topic by making dalgona at the shooting site of ‘Squid Game’.


Mr. Lee, who visited the stall holding his 6-year-old son’s hand, said, “The child wanted to come here after watching a video of dalgona on YouTube.

The child also held the dalgona in her hand and smiled shyly, saying, “I bought it to give as a gift to my father, grandfather, and grandmother.”


A woman in her 80s, who looked at the stalls for a long time, said, “I remembered the old days, so I kept watching.

On the 26th, in Hyehwa-dong, Jongno-gu, Seoul, a crowd is waiting in line in front of the ‘Memories Gacha Dalgona Stall’. The store owner said that customers come from all over the country, including Jeonju and Busan, Jeollabuk-do.

Lim Chang-joo and Jeong Jeong-soon, a couple who have been running this dalgona store in Daehangno for 25 years, said, “It’s been about a month since the squid game aired, but there are still many people looking for it.” “There are more people on the weekends.”

He added, “We only sell up to five per person so that we don’t wait too long.

He continued, “Today, even before the stalls opened, customers were waiting.”

Jung also confessed, “I was embarrassed that our ordinary faces were revealed in the media.”

The scenery in front of ‘Dalgona Stall, God of Lottery’ in Hyehwa-dong, Jongno-gu, Seoul on the 6th. Even on a rainy weekday, it forms a long line.

The Hyehwa Dalgona stall that I visited on the 6th, three weeks ago, was also full of people. Coincidentally, only one of the two stalls selling dalgona was opened in Daehangno on the 6th and 26th, and there were quite a few YouTubers who came to film the stalls on the 6th.

According to Netflix, the number of viewers who watched Squid Game for more than two minutes reached 132 million worldwide within 23 days of its release. Considering that Netflix has 209 million subscribers, the majority of total subscribers have seen it so far.

Deok-hyeon Jeong, a popular culture critic, said, “Drama has a greater influence in daily life than movies.

[ⓒ 세계일보 & Segye.com, 무단전재 및 재배포 금지]


Source: 세계일보 by www.segye.com.

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