O FOLBEUR brand and its products, how it was all and why Folbeurka handbags were actually created, I talked to Martina Folberová, founder of the FOLBEUR brand.
FOLBEUR brand founder Martina Folberová
What led you to found the FOLBEUR brand?
“It simply came to our notice then. However, I must admit that I had no idea at the time how much I would find myself in the whole thing. However, the initial impulse was such an internal tension to create something of its own. Something I will be able to work on and with a feeling of fulfillment. Something that I will experience the famous “flow” that I sincerely envied some people around me. The plan was to establish your own brand of handbags. It never occurred to me that I would design them myself. Originally, I wanted to sponsor everything commercially and organizationally. I expected that I would have to identify with the final form of handbags, wallets and other accessories manufactured under our Folbeur brand. But then I had no idea how specific my idea was. “
How does a lawyer become a fashion designer?
“I must admit that I have never worked as a lawyer. I only achieved a bachelor’s degree, I did not complete my master’s degree. I have a lot of respect for fashion designers, so I don’t even dare say that I am one of them. In any case, I personally stand for the look of our handbag collection. And how did it happen? Basically due to different circumstances. I don’t believe in coincidences, so that’s probably how it should be. As I indicated, I originally planned to work with a selected designer, with the proviso that I would protect the FOLBEUR brand commercially and operationally. Unfortunately, it turned out that we each have a different view of things. And only then did it become interesting. I started to rely mainly on myself. I had to modify the original designs of the handbags so that they could be sewn at a higher cost. Plus, I needed to be 100% happy with them. The moment I started working with people in Eleza in Třebechovice pod Orebem, I found out what unsuspected possibilities are suddenly offered to me. E.g. that it is possible to enchant with the proportions of a handbag, colors and all sorts of details. Thanks to that, I dared to have my very first Macaron Petit handbag, on which I learned so much about the design process. ”
FOLBEUR handbags – Petitky, green and orange
Did your idea of the products meet reality, or would you change something today?
“Definitely yes, otherwise I would not present Folbeurky under my own brand and name. But I admit that the famous worm of doubt will probably bite me in the head all the time. On the other hand, thanks to him, we are constantly improving Folbeurky. How? For example, new linings that will be tone on tone with the color of the leather used, such as blue lining with blue leather, etc. In a few days, we will also have a limited collection of Macaroon with contrast lining, such as a blue lining in an orange handbag. I have a lot of plans and designs for other handbags, but I have to be humble. In recent years, I have moved a long way, but it is still long. However, it is invigorating and motivating to have the desire to always prepare something new and surprise our customers. Especially at this time. The hot news is the new Macaron Grand model, which is a larger variant of the Macaron Petit. In other words, a smaller handbag that will fit quite a lot into it. “
FOLBEUR handbag Macaronka, black
And how long did it take to develop the first handbag itself?
“The very first FOLBEUR model was the Grand, our largest handbag. Its development took several years. That’s because I didn’t have time. Designing was just a hobby. At that time, I was working full-time in a managerial position, which placed considerable demands on me. In addition, I have not yet been able to find anyone to handle my “handbag” dream. I went for it quite headlong, without contacts in the fashion industry. When I found someone, how many times had his purse design been in the workshop of the month, but nothing had happened. And if I finally found someone willing, the results were bad. The work took a long time, and in addition, handbags would be very expensive due to the cost of the work. After a few years, I did not receive a single ready-made design that I would be happy with. Everything cost me a lot of time and money for material and work of people, with which I was unfortunately not satisfied. Due to these circumstances, I wanted to cut everything at one point. But then I met Otakar Müller, whom I perceive almost as my guru. I met him a few times. At first good, he listed elements that he didn’t like about his purse. Even though it was cruel to me, it was a great life lesson. “
FOLBEUR Tartalette Petit Chilli
How was it with the choice of material for production? What preceded the election?
“The material is already called Pioneer. The original name Itaca was derived from the name of the tannery, which unfortunately closed. The technology for the production of Itacy was taken over by another tannery. She named the material Pioneer, which means “Pioneer” (laughs). And why this material? First of all, I was fascinated by the colors. I longed for unique shades, and it was their orange and green that immediately won me over. Another important criterion is, of course, the quality and properties of this leather, which I needed exactly. I wanted a “groin,” but light so that the handbag itself would not be heavy. “
FOLBEUR etue green
What handbags does FOLBEUR focus on?
“Beautiful, colorful and chic! (laughs) I understand the question, but I’ll answer that no type. The current offer corresponds to the development phase of the brand. New models will be added continuously. My goal is to offer our customers the widest possible portfolio. ”
FOLBEUR Tartalette Grand černá
Where are your beautiful pieces going everywhere?
“At the moment, we are focusing on the Czech market and Czech customers. I personally believe that it is not healthy for a company of any type to anticipate individual stages of development. So when we penetrate the Czech market with Folbeurka, we will go the so-called house further. However, our handbags are already worn in Russia and, for example, in Dubai. Specifically, for example, the orange Grand, which made me very happy, because it’s my heart’s desire. “
Who are FOLBEUR handbags for?
“I dealt with this issue very often at a certain stage of development. I must admit that to this day, I do not have an easy answer to it. This is because Folbeurky are very variable. He can be minimalist in all respects. But if you choose the color blue or orange, it becomes a “statement piece”, which brings with it completely different personalities. To put it simply, I personally imagine a lady, a manager, a woman, a mother with a career drive who knows what she wants and is sure of what suits her. He keeps up with fashion, but doesn’t let himself be dictated. She is busy, so she also looks at practicality, which, however, must not prevail. She sees the purchase of a more expensive handbag as an investment in a timeless piece that will pay off several times over. ”
What would you like to prove with the brand?
“I have big plans, but since I’m superstitious, I’ll keep them to myself.”
new among FOLBEUR handbags – Macaron Grand – brown, burgundy and orange
What helps or hinders you?
“Unfortunately, in the light of current events, I must mention the C19 pandemic. I could not have chosen a “better” moment for the “conquest” of the market. On the other hand, if I can do it despite the C19, it will be a nice feat. In general, however, I must say that it was difficult to find and find suitable components. It is not just about leather, but also fittings, linings, zippers. And when I discovered something suitable, I had to order a meaningless amount for me at the time, so the costs went up. And what helps me? Definitely customer feedback. There is nothing more than an email in which the customer writes to you that her new Folbeurka will be the most popular in the wardrobe for a long time and that she is already looking forward to the next one. Or that he has pieces from big world brands at home, which we can cope with in peace. And then I can’t help but mention the support of my family and the team working on the project. It wouldn’t be possible without them. “
Where is the FOLBEUR brand heading in the future?
“I would be happy if the word” Folbeurka ”became popular and our handbags settled permanently not only with Czech customers.”
Thank you for a pleasant chat.
And if you’ve read this far, check it out for inspiration Folbeur.cz and choose!
Photo source: Folbeur
new among FOLBEUR handbags – Macaron Grand brown, burgundy and orange
*The article has been translated based on the content of LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!