Hyundai Motor has extended its multi-year partnership with Atletico Madrid to next season. This announcement follows the recent triumph of the Atletico club in La Liga, which is the first victory of the Spanish championship in the club in the last seven years and the eleventh in total.
As part of the partnership, the Hyundai brand logo will continue to be displayed on the sleeve of the Atletico Madrid jersey in all domestic competitions until 2022. Hyundai will continue to work closely with the club, players and fans.
Hyundai also unveiled a new video in memory of the continued collaboration as Atletico Madrid’s global automotive partner and the celebration of the recent La Liga title. The video highlights the most important events from last season, at the same time thanking the fans who continued to passionately support the team, despite the fact that they could not attend the matches in Wanda Metropolitano during the last 14 months. Both Hyundai and Atletico are looking forward to the arrival of fans at the stadium later this year.
Since the beginning of the partnership with Atletico Madrid in 2018, Hyundai has participated in numerous activations with players and fans of the club. Last year, Hyundai celebrated the launch of the new TUSCON Hybrid in Vanda Metropolitano by donating this car model to every player from the men’s and women’s team.
Earlier this year, Hyundai organized a special training session with the all-new IONIQ 5. Innovative Vehicle to-Load (V2L) technology, which supports two-way charging, launched the treadmills of Atletico club stars Luis Suarez, Jan Oblak and Marcos Llorente.
Champions for the eleventh time
Atletico Madrid celebrated their eleventh La Liga championship after their last victory over Valladolid on 22 May. Diego Simeone’s players won the Spanish title with 86 points. It is impressive that the club received only 25 goals in the league all season, winning the fifth Zamora trophy with goalkeeper Jan Oblak.
Meanwhile, Uruguay striker Luis Suarez has scored 21 goals in his first season for the club, following a move from rivals for the FC Barcelona title. Atletico started the season strongly in September with a 6-1 win over Granada and Suarez scored twice. in his debut after coming out on the field as a replacement.
The club remained undefeated in the first 10 matches, which included an impressive 1-0 victory over FC Barcelona, thanks to a goal by Iannick Carrasco. Throughout the season, Atletico impressed away, recording 11 away victories.
There were key last-minute victories against Alaves and Eibar, and Suarez scored on both occasions. A series of three victories in the last three matches sealed the last club title in La Liga.
Hyundai is expanding its presence at the highest level of football competitions
With this latest sponsorship announcement, Hyundai continues its long-standing presence in football, continuously participating in national and international competitions for more than 20 years. Hyundai has been a FIFA partner since 1999, also engaged with UEFA for 18 years, until 2017.
The company is still heavily involved in sponsoring national teams as well as individual clubs in many countries, including Chelsea FC in the UK, and AS Roma in Italy, as well as Hertha BSC and Eintracht Frankfurt in Germany.
Source: Auto magazin by www.magazinauto.com.
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