The offerings of surprising TV shows and streaming providers also came to the fore during the pandemic. In the last year, television has become one of the most important forms of recreation, with TV playing a decisive role in the lives of most. Hungarians spend more time in the company of their smart TV, according to a Samsung survey, 91 percent of women and 88 percent of men watch Internet content on their TV. Recent research also shows that almost all Budapest residents use the Internet and various online video libraries are very popular among the surveyed population of the capital, 95 percent of them choose movies or series from various streaming service providers.
Television is one of the central elements of Hungarian households, 96 percent of the respondents can be found in their homes, more than half of the respondents (59%) turn on their devices at least once a day. What’s more, today’s smart TVs offer a lot more entertainment than a traditional device before. With the help of smart functions, an internet browser or even online movies and various applications can be accessed on the television. Online content consumption, whether on television or mobile devices, has become an integral part of people’s everyday lives, with 99 per cent of those surveyed using the internet regularly, 96 per cent consuming online content several times a week, with one in two people accessing the internet several times a day.
We learn to cook and garden from TV
Of those who sit in front of the TV several times a week, most still watch movies. Almost half of the respondents (47%) are interested in cinema films, followed by news and series in popularity (33%), and not far behind in nature films (32%). The epidemic has had a significant impact on many areas of life, and TV viewing habits are no exception. Due to restrictions, people moved far less from home, and during the more than 12 hours a day spent in the apartment, they were looking for leisure activities that they could comfortably do even from the couch. Many chose television, including programs from which they were able to practice the new knowledge they had acquired during quarantine. Among respondents, viewership of horticultural and gardening programs increased by 7%, as did that of cooking programs.
Is online content the future?
Nearly two-thirds (65%) of Hungarians have a device in their home that has access to smart TV functions. Three-quarters of them take advantage of technology. One of the most popular smart solutions is Internet access, which can be used with different applications or a browser. 89 percent of those surveyed use their TV to view Internet content, and 79 percent also regularly launch the built-in browser. Almost three-quarters (71%) of those with smart TVs have already subscribed to streaming services. Music streaming, which is a feature of mobile devices, is present in slightly fewer households than 61 percent of those with smart TV technology.
How has time been before the screens since the pandemic began?
Samsung research shows that 2020 was the year of streaming service providers, with 35 percent of those using smart TV features opening video repositories on their device more often than before the virus situation. The use of music streaming services has grown similarly, with 28 per cent more people using them for recreation. Of the applications, respondents most often use the largest video sharing, its popularity far surpasses all other apps. Only 8 percent of Hungarians are not used to watching Internet videos on TV, everyone else is watching their favorite videos on the big screen. And the number of viewers is growing, 36 percent of Hungarians open the application more often than before the virus situation. If movie content or a new series is added to the list, it’s time for streaming providers. The application of the two most popular companies is used by more than half of the respondents. Their popularity has grown exponentially over the past year. The most popular online video library is used by half of users more often than before, according to a Samsung survey.
“Recreation, and within that, content consumption, has changed significantly in recent years. With the proliferation of online service providers, we have more and more opportunities to have fun on televisions, and Samsung Neo QLED models and Lifestyle TVs make spectacular movies and series even more special. – said Samu Zsófia, Communications Manager of Samsung Hungary. – It was interesting to see which of the many different contents were the favorites of the Hungarians and how well they complemented the new, quarantined hobbies. ”
Samsung’s research was conducted by Impetus Research with an online survey in June and July 2021. The sample of 815 people in the survey is representative of the Hungarian population aged 18 to 64.
For more information on the company’s 2021 Smart TV offering and the smart features of the devices a https://www.samsung.com/hu/tvs/qled-tv/highlights/ available on the website.
Source: technokrata by www.technokrata.hu.
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