The company surveyed the mobile and app usage habits of four thousand respondents, with 22 percent of men trying out new apps on a weekly basis, while women spend much more time using their favorite apps. The latter prefer to listen to their friends which app to download, while the gentlemen decide on this based on articles and analysis.
The survey, conducted by Huawei Technologies, examined, among other things, the popularity of mobile downloadable applications among Hungarian users, which are their favorites, and where and from whom to recommend them.
Openness to new apps is more common for men, with 22 percent trying apps on a weekly basis. Fifteen percent of women can say the same about themselves, however, they are much more impulsive in their choice of employment (15%) than their male counterparts (9%) and are mainly influenced by their friends. In contrast, both visit AppGallery on a non-monthly basis to view newly available apps (men: 41% – women: 39%).
The older generation is much more considerate when it comes to downloading applications. Ten percent of them follow it thoroughly, reading articles and opinions to choose what to download to their phone. However, only 2.7% of 18-24 year olds and 4.41% of 25-44 year olds do so. Most of the respondents are more impulsive when it comes to downloading a new app.
Some people spend 7 hours a day with their favorite apps
According to the survey, about 70 percent of respondents use apps downloaded to their phones an average of 4 hours a day, but age significantly affects how much time we spend with mobile apps. The most active are 18-24 year olds, 18 percent more than 7 hours a day; and the least is the 45-54 age group. 31 percent of them spend less than 2 hours with their favorite apps a day.
Examining the gender distribution reveals that women are the more active app users: 16 percent spend more than 7 hours a day on apps, compared to men, with only 11 percent using their favorite apps for that amount of time. In terms of population, the residents of the capital are the most active: almost a third of Budapest residents (32%) use their phones for more than 5 hours.
The thrill of discovery
More than half of the respondents, 54.8 percent, declare themselves to be explorers, meaning someone who specifically searches for and even tries out the latest apps. 21 percent choose an app based on the nature and content of the app, 18 percent download an app to recommend to friends, and about 5 percent of users choose an app because of some kind of promotion or ad. The latter is least common among 18-24 year olds (3%).
When downloading a new app, friends ’recommendations have a greater impact on women (30%) than men (23%). The latter tend to download apps based on reading articles and analysis (46%), while women’s choice of apps is primarily influenced by online advertising (45%).
They are in the picture with AppGallery
The online survey found that 77 percent of users surveyed know that Huawei has launched a standalone app store called AppGallery. Huawei’s own mobile app store, AppGallery, has the highest awareness among users aged 18-24 (92.6%). Nearly three-quarters of other age groups know exactly what AppGallery is. 77 percent of conscious users use it regularly, and nearly 10 percent would definitely try it.
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