Huawei: How is the HMS ecosystem and what are the plans for the future?

Company Huawei introduced ecosystem news Huawei Mobile Services (HMS) and his vision for the future, both globally and locally.

HMS is the third largest global mobile ecosystem

Huawei has announced the latest data on the growth of its ecosystem in the third quarter. According to them, the development of HMS is expanding at a rapid pace. It recorded a sharp increase in all key indicators, including the total volume of applications, registered developers and monthly active users (MAUs). HMS thus confirmed its position as the third largest global mobile ecosystem.

HMS ecosystem success Source: Miroslav Schwamberg

Data for the 3rd quarter of 2021:

1. Huawei AppGallery (MAU: 560 million worldwide; 42 million in Europe)
2. Browser (MAU: global 380 million; 9.2 million in Europe)
3. Cloud (MAU: global: 330 million; 30.7 million in Europe)
4. Huawei Themes (MAU: global: 120 million; 7.9 million in Europe)
5. Maps Petal: (MAU: global: 20 million; 7 million in Europe)
6. Music (MAU: 210 million worldwide; 10.3 million in Europe)
7. Video (MAU: 230 million worldwide; 14.3 million in Europe)
8. Assistant (MAU: global: 360 million; 17.6 million Europe)
9. Petal Search (MAU: 32 million worldwide; 5.3 million in Europe)

HMS – The third largest mobile ecosystem in the world (Q3 2021 data):

1. More than 5.1 million registered developers (+ 155% year-on-year)
2. 173,000+ integrated HMS Core applications (+ 81% year-on-year)
3. More than 560 million AppGallery global MAU (+ 12% year-on-year)
4. More than 332.2 billion application distributions in the 1st – 3rd quarter of 2021 (+ 13% year-on-year)

The Petal application series is developed according to user needs

Series of applications Petal, such as Petal Search, Petal Maps a Petal Assistant, is constantly being improved and developed according to the needs of the user. Petal Search 2.0, a next-generation search tool, offers innovative search in more than 20 different industries. With an average of 8 billion searches per day, Petal Search allows partners to efficiently distribute content through Huawei’s proprietary UniBox platform.

Petal Maps expands its navigation options

Application Petal Maps, available in more than 166 countries and regions, recently won the prestigious Red Dot Design Award. The latest Petal Maps update will bring more options. For example, accurate location, topographic map display, a variety of interactive map features, deep data retrieval, high-quality lane-level guidance, and Map Studio. This will provide the user with an interactive and informative navigation experience.

HMS | Zdroj: Miroslav Schwamberg

Huawei Ads is an advertising partner program for agencies throughout Europe

Another successful product of the ecosystem is the advertising program Huawei Ads. It is now available to media agencies and application publishers around the world. Huawei Ads gives advertisers the ability to choose placements within the Huawei ecosystem, including direct device placements, custom placements in the AppGallery, as well as new Petal Search ads and image ads in Huawei and third-party applications.

Huawei nova 9
Huawei nova 9 | Zdroj: Miroslav Schwamberg

Tools like Smart Bidding, Smart Banners, along with one-click installation links provide advertisers with better control and production options to maximize investment turnover. Huawei Ads also offers partners an incentive program, including a free trial, early launch incentives, and premium media resources for direct advertisers and certified agencies in Europe.

New packages to support developers

A whole range of functions HMS Core will allow developers to create quality applications with contextual solutions for multiple smart devices, including smartphones, tablets, smart TVs, wearable devices, and audio products. These features can also be used to build applications running on Android, HarmonyOS, and iOS using cross-platform development frameworks such as React Native and Cordova.

Huawei has also announced several support programs that will be offered to individual developers in Europe, such as Huawei Student Developer (HSD) and Huawei Developer Group (HDG). These communities evolve by sharing knowledge about emerging technologies and seek to support other developers in creating new and innovative applications.

Source: by

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