Huawei hosts conference for developers


Huawei Mobile Services (HMS), part of the world’s leading technology company Huawei, kicked off its annual flagship developer conference (HDC.Europe) yesterday at Web Summit 21. More than 300 developers and business leaders discussed Huawei Mobile Services as well as recent business developments, exciting service updates and growing support for industry innovation.

Industry leading ecosystem

At the opening, Huawei released the latest data on ecosystem growth in the third quarter, confirming that the development of HMS is on track and expanding rapidly. The company recorded an increase in all key growth indicators, including the total number of applications, registered developers and monthly active users, thus reaffirming its position as the third largest global mobile ecosystem.

Huawei currently helps 5.1 million registered developers connect to over 730 million monthly active devices worldwide; the number of applications integrated with the HMS core increased by 81% over the previous year to 173,000, and in the first three quarters of this year, AppGallery recorded over 332.2 billion application distributions worldwide, an annual increase of 13%.

Since its global launch in 2018, Huawei AppGallery has reached over 560 million global monthly active users, including 42 million in Europe. Huawei has also made great strides in its own package of basic HMS applications with Huawei Petal Maps now with 7 million active users per month in Europe and Huawei Petal Search with 32 million monthly active users worldwide and more than 3,000 partners now actively listed. 20 categories. The share of revenue to partners also increased by 62% compared to last year.

Petal family that developed for the needs of consumers

The popular series of Petal applications, including Petal Search, Petal Maps and Petal Assistant, is constantly being enhanced by collaboratively related sectors such as travel, shopping and “nearby”. At the conference, delegates received an update on Petal Search 2.0, a next-generation AI multimodal search engine that will offer an innovative search experience in over 20 different industries, including news, videos, shopping, flights, local businesses and more. With search as a service, Huawei will expand the capabilities of Petal Search through a device-side SDK and a cloud-side API, allowing ecosystem partners to quickly provide an optimal mobile app search experience. With an average of 8 billion searches per day, Petal Search enables partners to efficiently distribute content to users through the Huawei UniBox platform.

From a travel perspective, Petal Maps, which is available in over 166 countries and regions and recently won the prestigious Red Dot Design Award, now has around 20 million global monthly active users. With the latest upgrade, the Petal Maps platform will be equipped with even more features, including high-precision positioning, topographic map display, a variety of interactive map experiences, in-depth data search, high-quality tape-level guidance, and Map Studio. All of this ultimately provides the end user with a truly interactive and informative navigation experience.

Huawei Ads, an affiliate program of agencies across Europe

Huawei Ads is a real-time advertising market adapted to Huawei devices. It is now open to media agencies and application publishers around the world. The platform also includes Huawei Ads publishing services, allowing developers to integrate the Huawei Ads kit and generate additional revenue from their applications.

Since its launch in January 2020, Huawei Ads ’daily traffic has reached over 600 million in Europe, and it is also listed as one of the fastest growing platforms in Europe according to the latest AppsFlier report.

New kits to support developer creativity

The Web Summit also announced the newly launched HMS Core 6 software kits to support the creation of more competitive features for applications – a total of 69 kits and 21,738 APIs. The full range of HMS Core capabilities will empower developers to create quality applications with their intelligent, contextual and scenario-based solutions on multiple smart devices, including smartphones, tablets, smart TVs, wearables and audio products. These open capabilities can also be used to create applications running on Android, HarmoniOS, and iOS using multi-platform development frameworks such as React Native and Cordova.

Huawei has reaffirmed its commitment to the spirit of cooperation in all areas of technical innovation by announcing multiple support programs to be offered in Europe to individual developers such as Huawei Student Developer (HSD) and Huawei Developer Group (HDG) etc. These communities are advancing on sharing knowledge about new technologies and striving to support fellow developers in their creation of new and innovative applications.

New partnerships

In 2021, Huawei has developed existing and new partnerships with leading brands. At the HDC.Europe event, they presented their visions and thought leadership in a series of workshops covering application innovations for all scenarios.

During the workshops, the partners presented their plans for cooperation in the distribution of exclusive content and services to Huawei customers. Topics covered the evolving range of applications and services within the Huawei Mobile Services ecosystem, from the integration of e-commerce and transportation with Petal Search and maps (iTaki, Avin, Dott), mobile payments (Curve, Lidia), health (Runtastic, Fifti) ). ), AppGallery & HMS Core innovations (Joom, Vimage, Goodgame) and cooperation of Huawei Ads (NIBA Media, App Samurai and HAVAS Portugal).



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