HP Instant Ink: Ink or toner as a service

Special project

HP Instant Ink is changing the way you buy ink cartridges and laser toner cartridges, and it solves the awkward situation when you need to print and have just run out of toner. Although most modern printers allow you to find out the current status of inks or toner, home users usually start to solve this only when the ink in a cartridge or toner runs out. Then they may go to the opposite extreme and buy more supplies for their printer to be sure. If their need for printing changes for various reasons, such as when the compulsory home office ends or the children finish their studies, they do not have to miss this material.


HP Instant Ink works on a monthly subscription basis, similar to subscribing to services such as Netflix or HBO Go, storage capacity in cloud services, Microsoft 365 software, or the volume of calls and data from mobile operators. To date, HP Instant Ink has been available in 18 countries, where it has proven itself and has been subscribed to by more than nine million users. Therefore, it is currently expanding to 35 countries, including Slovakia.

The service is intended for home users. It will be appreciated by families with pupils and students, but also by people who work from home. Original HP ink cartridges are automatically shipped to print service subscribers as soon as an existing cartridge begins to run low. The purpose of the service is to offer you the certainty that you will be able to print whenever you need to. That means you can’t push. Instant Ink works by having an Internet-connected printer continuously send toner status and print volume information to the cloud service. Based on this information, if the service detects that the printer is low on ink or toner, it will automatically ensure that a new print cartridge is delivered before the existing one runs out.

Customers can choose from a wide range of monthly subscription plans. These are graduated according to how many pages you need to print per month. Prices start at € 0.99 per month and save up to 70% on the cost of genuine HP ink. With toner cartridges, offers start at € 1.99 per month and save up to 50% on costs. With this model, you only pay for the volume of service you currently use, while you can flexibly change your subscription plan according to your current or expected needs.

The service works by logging in to hpinstantink.com and verifying that your printer is compatible with the service. Then you choose a plan according to your current or expected needs. We emphasize that plans are not based on ink or toner consumption, but on the number of pages printed. In other words, if you choose a plan where you pay € 4.99 a month for 100 pages, it doesn’t matter if there are only a few lines of text on the page or almost the entire page with pictures. You can also interpret this amount by printing 100 pages for about the price of two coffees in a coffee shop. In addition, color pages count as black and white. Ink or toner, the cost of delivering new cartridges and sending empty cartridges for recycling are included in the price of the plan. You can check the number of pages printed using the web interface or the mobile application. You will be notified when you approach your monthly print page limit. For example, if you plan to print 50 pages per month, you will receive a notification after printing the 35th page. If your needs change over time, changing the plan is very easy. HP Instant Ink is flexible, so users can change subscriptions at any time to meet current needs or cancel without having to terminate a contract, pay an annual fee, or honor a contractual obligation. In addition, unused pages can be transferred from one month to another, but they should be spent no later than the third month. If you spend a month or two at the cottage, it is not a problem to change the toner delivery address.

The mobile app also gives you other useful features, such as scanning multiple items with automatic document edge detection. Scans are saved as separate pages. When scanning books, the application automatically corrects the image, merges the page, and saves it to a single file. The auto correction function removes interfering marks and marks from the punch.

More and more customers consider environmental protection a priority. Three out of four consumers consider sustainability to be a very important criterion when choosing a printer. Instant Ink not only gives you the convenience and confidence that you’ll never run out of toner, it also lets you promote a sustainable lifestyle. Each HP print cartridge delivery automatically includes prepaid recycling, so you can send a used ink or toner cartridge back for recycling and reuse for free. In practice, the package of new cartridges brought to you by the courier also includes an envelope in which you send an empty cartridge for recycling after replacement. Empty cartridges are sent by mail, and the postage is already paid.

Instant Ink is also available for the HP + consumer and small business printing system, which takes into account new hybrid work and leisure models. According to NPD / GRP data, the print volume increased by more than 6%. This is because millions of people learn and work from home. Therefore, HP is responding to the growing demand for printing and upgrading the HP + system to improve the user experience with printing. With HP +, customers get six months of free Instant Ink and the ability to easily manage their subscriptions from the HP Smart App. The service has more than 48 million active users per month, and customers with this service get the opportunity to print and scan from virtually anywhere. The cloud solution also has other advantages. Automatically detects and fixes connection issues and protects against malware attacks.

Ink plans

• 15 pages per month: EUR 0.99

• 50 pages per month: EUR 2.99

• 100 pages per month: EUR 4.99

• 300 pages per month: EUR 11.99

• 700 pages per month: EUR 24.99

Toner plans

• 50 pages per month: EUR 1.99

• 100 pages per month: EUR 3.99

• 400 pages per month: EUR 13.99

• 800 pages per month: EUR 19.99

• 1500 pages per month: EUR 25.99

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Source: Nextech by www.nextech.sk.

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