In 2021, cinemas recorded an increase of more than 40 percent in audience and revenue, compared to 2020, reveal data from the Instituto do Cinema e Audiovisual (ICA), cited by the Lusa agency. Movie theaters received 5,468,858 spectators, that is, 43.8 percent more (1,666,197 entries) than in 2020.
It is recalled that in 2020, the first year of the covid-19 pandemic, cinemas suffered a 75.55 percent drop in audience and revenue compared to the previous year. In 2019, Portuguese cinemas had registered 15.5 million spectators.
Of the 233 films commercially released in theaters, 16 were Portuguese productions. The most watched film in 2021 was 007: No Time to Die, by Cary Fukunaga, with 435,000 viewers and 2.6 million euros in revenue. The most watched Portuguese film was Bem Bom, by Patrícia Sequeira, with 88,803 spectators and approximately 482 thousand euros in revenue.
As highlighted by Lusa, NOS Lusomundo Audiovisuais continues to be the market leader, with revenue totaling 15.4 million euros. Cinemundo totaled 8.5 million euros.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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