When it comes to posting on social media, many factors play a role if a company is to be successful. In addition to the visuals, the optimal posting time is also crucial.
Instagram, Facebook, LinkedIn and Pinterest: Companies are now active in almost all social networks. But what does a business have to consider in order to be successful on social media platforms? In addition to authentic visuals that convey the brand message, the time of posting is also crucial.
The team of experts from Blog2Social In a study of the social platforms, she found the best time to post successfully on the various social media. To do this, the website analyzed content updates from over 60,000 companies and bloggers worldwide. In addition, Blog2Social created a clear infographic that could be a practical help for your social media planning.
All in good time: Why is it important to post at certain times of the day?
It is known that content – no matter when it is posted – is only ever seen by a fraction of the followers and users on the respective platform. Because nobody is on the social networks 24 hours a day. According to Blog2Social, for example, the average “lifetime” of a tweet is only 20 minutes. After that, the post usually disappears in the overcrowded timelines of the user and is no longer noticed.
Nevertheless, the right time to post is important in order to maximize your reach. Because if you post content at a time of day when there are many users in the social network, the chance is higher of generating engagement signals such as likes, shares or comments. The algorithm rewards this on many platforms and increases the reach of your content even after it has been online for a while.
Of course, it makes sense to work with the analytics tool of the respective social app and see when your followers use the respective social media platform in order to be successful in the long term. Astrid Linser, Lead Online Marketing Manager at Stylight, explains for example in The Digital Bash Podcast:
When it comes to timing, it makes the most sense to look at the various social media platforms and see: When is my follower base online? When can I best reach you? […] You should also look at when you get the most traffic, for example from Facebook, and adjust the postings accordingly.
Orientation for your posting schedule: At these times you are successful on the various social media
The infographic from Blog2Social is a good guide for your social media planning in 2021. Important for many businesses: The posting times on a working day are very different from those on the weekend. You can do all the graphics here see.
Source: OnlineMarketing.de by onlinemarketing.de.
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