How to negotiate the best price for a new car

Even though cars, like other products, have a price tag, many dealers give sales people some bargaining freedom. Here’s how to negotiate the best price for a new car by learning the secrets that can save your budget or bring you an unexpected bonus.

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Probably the most important secret that no one tells you is that cars, even if they have a price tag, can still be reduced by negotiation. This is because car dealers have a fairly wide margin for negotiation. Depending on your abilities, you can get a significantly lower price than the recommended one for that car or you can get small gifts – packages of equipment that would otherwise have cost you good money.

This does not mean that the seller will be willing to give up these discounts and bonuses without a fight – after all, his bonus at the end of the month depends on that. However, there are cases where the seller will want to sell a car even if he sacrifices his share of the business, in order to meet a sales target, for example. Therefore, it is important to know that there are times when you are more likely to get a good price and times when the dealer will not leave a penny.

How to negotiate the best price for a new car: 5 golden rules

As in any negotiation, it is important to know the terrain well. Find out as much as you can about the car you want to buy, but also about other competing models. Carefully calculate your budget that you can allocate for advance and installment payments and do not exceed it during the negotiation. Don’t be shy to stand up and say that you still need time to think if the negotiation is not going in the direction you want. In addition, it is important to follow these five golden rules of negotiation when buying a new car.

1. Never reveal your actual budget to the seller
It is one of the important points of the negotiation, and any seller will ask you how much money you have for the purchase. If you can afford a rate of 250 euros per month, say 200 is the maximum value. If you say 250, that’s where the negotiations will start and it will be impossible to fall below this value.

2. Don’t change sales people
If you have set up an appointment, do not discuss it with another sales person if you are making multiple visits to the showroom. This creates a relationship, and the seller will be more willing to give you a good price. The sellers do not like to share the bonus with colleagues.

Be smart: the details that matter

3. Dress appropriately
By this we mean “smart”: neither careless nor opulent. A modest outfit will make you consider a waste of time by the sellers. Both your experience and the possibilities of negotiation will suffer. If you go to the other extreme and want to impress with designer clothes, you will be confused with a client who has a lot of money to spend. Even so, you don’t want the seller to know that.

4. Requests to receive all negotiated details in writing
Words fly, as a proverb says. Many misunderstandings can only be avoided by putting the important aspects of the negotiation on paper. If problems arise later, you can always refer to the details of the negotiated offer.

5. Come with your negotiating partner
It seems pointless, but many car salesmen say they do not see the point in concluding a transaction if both partners are not present. True, a car is an important purchase. Few will make a decision before consulting with their partner.

Source: Promotor by

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