As the winter sales approach, a study by Ideal was conducted on the most wanted products during this period. By comparing the evolution of prices, it was possible to determine the best time to buy at the best price. The comparator thus unveils the top 10 of the cheapest products in January, but also the top 30 of the items most watched by Internet users.
Regarding the 10 cheapest products for January, we find high tech equipment and household appliances. Video projectors are the big winners, around 24% cheaper than in July. Follow behind PC screens with -17%, televisions at -15%, hobs and ovens at -12%, mixers at -11%, VR glasses at -10%, extractor hoods at -6 % and dishwashers and washing machines at -4% and -3% respectively.
Based on price alerts, in base 100, by product on idealo.fr, it was possible to identify 30 products. It emerges that the French remain very attentive to high-tech, leisure products and large household appliances.
It is therefore the Apple AirPods Pro that won the title of the most watched product, far ahead of the Xiaomi Redmi Note 9 Pro which occupies the second place followed closely by the iPhone 11 64 GB.
Now let’s move on to the prices of the flagship products of the winter sales with smartphones in the lead far ahead. These are highly valued during this period, however, as shown in the table below, prices rise by 4% on average during this period. Follow behind the sneakers which are on average 21% cheaper, so there are good deals to be made as for televisions on average 13% cheaper.
So when to buy?
After an analysis and a comparison of the price variations of the most popular products, idealo concluded that it is the last week which allows to realize the best deals which remains in the logic although some products are exceptions as shown in the table. below.
Indeed, not all product categories are discounted to the maximum at the end of the sales and the price differences are sometimes significant from one week to another. The biggest difference concerns mirrorless cameras with a 14% difference, which is still € 68 difference. There are also 13% for speakers and 12% for vacuum cleaners. Extremely large price variations for a simple deviation of a week.
In conclusion, the first week of winter sales is best suited for televisions, but also speakers. During the second week, focus on smartphones, refrigerators, and hiking shoes to finally buy the third week running shoes, headphones or even a tablet.
As a reminder, the 2021 winter sales will take place from Wednesday January 20 to Tuesday February 16, 2021 in all the departments of mainland France, as well as in Guadeloupe and Martinique.
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