How to effectively and efficiently manage followers on Instagram –

Wondering how to manage your Instagram followers? Not sure what it means to manage your Instagram followers? You have come to the right place.

In every traditional story from poverty to wealth, there is a part where the hero gets a reality check with his eyes wide open: they look at their powerful kingdom, overwhelmed by the empire on which they worked so hard to build. In 2022, you are the hero, and the empire you rule (no matter how big or small) is your Instagram account.

For brands and creators of brave heart who drown in private messages, can’t follow comments or are generally stressed by their audience, here are our best tips for effortlessly managing followers on Instagram.

This post is not about how to get more followers on Instagram, although these tips will result in a solid practice on social media, which never harms your growth. Let’s get started.

11 tips for efficient and effective follower management on Instagram
1. Meet your audience

Knowing your audience is an advantage, no matter what aspect of your social media performance you are trying to improve. Use Instagram analytics to determine who your followers are – you can see location, age group and full analysis of your audience.

In addition, take some time to do more detailed research on your followers – especially those who send you private messages, comment on your posts or reply to your stories (we like likes, but don’t require as much energy as comments or private messages and followers who carefully engage are those you want to focus on). You don’t have to follow every follower completely, but the general idea will help to start this show.

If you do not reach the audience you want to reach, try to do a competition analysis and compare your account with an account that is very successful in your industry (for example, a toy block company could do a competition analysis with Lego’s Instagram -om).

2. Post interesting content

When you catch your audience, you’ll want to post things they like – like, like. And comment. I share. It is easier to follow your companions when you have a continuous conversation.

We’ve covered how to get more likes and how to get more followers on Instagram, and one of the key strategies for both is posting content that viewers want to interact with. High quality photos, different types of posts (one thing every day is tedious) and publishing timely content are the advantages when it comes to engagement.

Sometimes a simple solution is the best solution: if you want an engagement, you can ask for it. In this post, Instagrammer Kellie Brown tries out different pairs of sunglasses and asks your followers to comment on which ones are their favorite.

3. Reply to comments and private messages now

Responding to comments and private messages on time looks good for your brand. Even better, it reminds your audience that you are more than a brand: sometimes, sending a message via social media can feel like you’re shouting into the abyss, and it’s comforting to get a quick – and helpful – response.

Raven Read’s Instagram profile is a good example of this interaction. Sometimes a brand answers a question with an informative answer. Another time, he shares the excitement of his followers by commenting (even a few emojis will suffice). And often, the brand simply likes the comments of followers.

4. Pin your favorite comments

Often, the above comment that appears on the Instagram post is different for each user: it can be the comment with the most likes or the comment made by their friend. By posting a comment, you permanently make it the first comment for the entire audience.

How to post a comment on Instagram

To post a comment on Instagram, first tap the comment icon on your post. Then scroll to the comment you want to pin and swipe left on it. Click the thumbnail icon to pin a comment to the top of your post.

You can use this feature as a mini-page with frequently asked questions: pin a frequently asked question and answer it with an answer. That way, your companions will be the first to see it.

5. Use saved answers

If you find yourself getting the same kind of questions over and over again in your private messages, Instagram has a built-in feature that makes it easier for you to answer. The Saved reply function is a keyboard shortcut that you can set to respond quickly to simple queries.

How to set up Saved Replies on Instagram

First, make sure you use Instagram for business or Instagram for creators. On your profile, press the menu button in the upper right corner of the screen.

From there go to Settings, then Creator, then Saved Reply. Choose a shortcut for your answer – when you enter this, Instagram will automatically fill in the text box with your predefined message.

6. Use Hootsuite’s inbox to manage comments and private messages

You can manage comments and private messages yourself, or use a tool like Hootsuite’s inbox. Hootsuite will automatically archive all comments and private messages (from all your social media platforms) in one place, making it easy to sort, reply and manage your public and private interactions.

You can also use the Hootsuite inbox to set up saved answers.

7. Limit trolls, spam and bots

Ah, and here we are: the worst part of social media (except for 5-minute handicrafts, maybe). Not only are trolls and spam annoying to deal with, but they will also negatively affect the experience of your followers and the perception of your brand.

To make sure your Instagram content is a positive experience for everyone, you can:

  • Frequently moderate comments and delete anyone who trolls your account or suspects they come from bots.
  • Log in to these users.
  • Create a social media policy so that your brand team knows how to react to trolls.

Instagram allows you to automatically hide offensive comments. To do this, you need:

  1. Go to account settings.
  2. Touch Privacy.
  3. Dodirnite Hidden Words.
  4. Choose which comment controls you want to set.

There is also a manual filter option, where you can enter which words or phrases you want to hide, on the same page. You can block comments from specific users as follows:

  1. Go to account settings.
  2. Touch Privacy.
  3. Tap Comments
  4. Enter the names of the accounts from which you want to block comments.
8. Optimize your sales account and customer support

If you use your Instagram account for work, providing good customer service makes all the difference (no one likes to be vague, whether it’s a love interest or a brand). Answer inquiries quickly, provide resources and answers to frequently asked questions, and make the experience of your companions as painless as possible.

And if you sell products on services, why not share your shopping experience on Instagram? Optimizing your social commerce account can provide a hassle-free shopping experience for your customers – and more potential sales for you.

Use Instagram stores to sell your products

In May 2020, Instagram introduced Instagram Shops – a social commerce feature in an app for retailers. It allows potential customers to access the products you publish with one touch, without them having to find a product on your e-commerce website.

This is how the clothing brand Lisa Says Gah set up his Instagram store:

Use the messaging platform with clients to manage frequently asked questions

As a social media manager, being on Instagram non-stop is not reasonable (or healthy). But customers from different regions and time zones can try to get in touch with you at different times of the day.

Retail messaging platforms for retailers such as Heyday offer easy-to-use tools for managing communication with your audience and potential consumers. Heyday is an AI chatbot for merchants that connects your online store to your social media channels. It allows you to automate as much as 80% of customer support calls. When customers contact you on social media with questions about your inventory or tracking orders, the chatbot helps them in real time (and forwards more complex queries to your support team).

Provide more information on your link in the resume

The link in your Instagram biography is the first place your followers will go when they want to know more about your brand.

Use this link wisely by setting up a link tree that directs your audience to non-Instagram resources (e.g., your company’s website, blog, other social media accounts like Facebook or TikTok, or timely events and new product launches) .

9. Track the growth of followers – and record relevant content

Keep up to date with what your companions like using analytics tools.

Instagram analytics can help you determine who your primary audience is, as well as keep track of new followers. Instagram insights highlight useful information, including:

  • Companion demographics
  • Interact with your account every day of the week
  • How many accounts found your Instagram account
  • How many clicks does your biography link have from Instagram

You can also use data to track which content appeals to your audience the most. See if there is a pattern between the increase in the number of your followers and the publication of certain types of content. For example, does your tracking increase when you use geotags, surveys, or videos? What about Reels? Once you’ve determined which content works best, create a publishing plan to take advantage of these types of posts.

Hootsuite is a social media management tool that offers scheduling of Instagram posts and stories and Instagram analytics on one dashboard. (A dream, isn’t it?) Hootsuite Analytics’ unique dashboard allows you to dive deeper into your Instagram data, showing you information including:

  • Preliminary data
  • Your response time in conversations with customer service
  • Ranking comments on Instagram according to positive or negative feelings
10. Decide when to track or stop tracking other accounts

Tracking is not always a two-way street: your brand should not track every account that follows you.

To make sure you’re tracking accounts that are useful to your brand, consider:

  • Creating brand guidelines. Clearly outline in your brand’s social media strategy what makes an account worth tracking your brand. For example, do you consider location? The size of the tracking account? Do you only follow accounts that comment on your posts and have public profiles?
  • Using the Instagram function of Sava. This will help your brand keep track of which accounts communicate the most with your account and which accounts you need to communicate with in return.
  • Potential for cooperation. By following other brands or influencers on social media, you can start a conversation about working together.

There are also benefits to clearing your companion list, removing bots and ghost accounts, and blocking trolls and spammers. To effectively manage followers on Instagram, you can use follower list cleaning apps to help you determine which accounts to follow.

Mass Unfollow for Instagram, for example, is an app you can use to stop tracking accounts that are no longer useful to your brand and to block followers en masse if you notice unwanted accounts.

11. Create highlighted items for new followers

Instagram Story highlighted details are an easy way to pass on information to your new followers: they are usually one of the first things they will check when they visit your profile.

Make eye-catching, visually pleasing headlines and clearly name each highlighted section (for example, FAQ).

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