Advertising on youtube
The operation of the website itself does not need to be explained, it is used to publish and watch videos, often such as music videos, vlogs (i.e. videoblogs), tutorials and much more. Thanks to this, YouTube ads can also cover a variety of industries, which can additionally be displayed with videos on similar topics. This in turn makes it possible to reach real target customers directly.
It’s worth mentioning how many ad targeting methods are offered by Google Ads for YouTube.
- demography – you can set audiences based on gender, age, parental status, etc.
- themes – mentioned earlier, you can place ads in movies or on channels related to your brand
- interests – Google determines the likely interests of users, thanks to which it displays advertisements that may be of interest to them
- remarketing – that is, advertisements encouraging you to visit the store’s website again or familiarize yourself with the offer
And these are only some of them. As you can see, YouTube allows for extremely precise targeting of ads, which can have a large impact on the subsequent results of the campaign.
Equally important as well as advantageous is the method of payment for reklamy Google Ads na YouTube. First of all, the cost in this case is much lower than the cost of TV advertising. However, it is difficult to indicate a specific price for a Google Ads campaign on YouTube, as it depends on many factors. However, the cost of advertising is settled using the CPV method, i.e. Cost Per View, and amounts to about a few to a dozen or so cents for an advertisement. In addition, payment is only charged for not omitted advertisements and for user actions related to the advertisement, e.g. going to the advertiser’s website. Therefore, we simply do not pay for ineffective advertising. Of course, this should include, for example, campaign support, if we decide to outsource it to an external company, as well as the preparation of the advertisement itself. Ultimately, however, advertising on YouTube in terms of the financial contribution and its return, it is extremely favorable.
An advertising campaign on YouTube is not only about paid Google Ads and it is worth remembering. However, starting with this form, we can choose from several different types of advertising. The most popular of them is TrueView In-Streamthat is, negligible ads that appear before, during, or after the movie. This type of advertisement can be skipped by the recipient after 5 seconds, then, as mentioned earlier, the advertiser pays only for advertisements that have not been omitted. Another kind is non-skipable ads, as a rule they look the same as TrueView In-Stream, however, they last 15 seconds and the recipient is forced to watch them to the end. Next advertising overlays displayed in the movie window. They take up about 20% of the window space, and the viewer can close them at any time. The last form of advertising displayed on the video are sponsored cards, which mainly show products from Google Shopping. The user has the option of unfolding the card or closing it. Display ads it’s the only kind that doesn’t obscure the viewers of the movie. They are displayed next to the video, above the proposed items, or below the video. With this method, the user has the longest exposure to the ad, which increases the chances of remembering the brand.
YouTube marketing as a branch of Social Media Marketing, it is characterized by bringing dialogue with the recipient to the fore. Therefore, in addition to paid Google Ads ads, brands decide to open and run their YouTube channels. A definite advantage of this method of brand promotion is the possibility of establishing a relationship with the recipient. To achieve this, brands often publish videos on their channels that, for example, show the operation of the company “from the inside”, show advice on how to use a product belonging to the brand, etc. It is an ideal way to bring together brand fans or simply people interested in the industry in which we operate. But running a YouTube channel is quite time consuming and difficultand any neglect may discourage the brand. Therefore, the decision to take such action should be thought out and supported by the capabilities of the marketing department.
Promotion on YouTube it is also cooperation with YouTubers. In this case, it is also easy to establish contact with consumers, and moreover, it increases the credibility of not only the advertisement itself, but also the brand. This is due to the fact that youtubers often have a defined, loyal group of fans who are also regular recipients of published content. Consequently, if youtuber recommends a brand or its products, fans will not question such recommendations. There is a reason why people who create content on the Internet have been called influencers for some time.
How much does youtuber earn?
Here, as with the cost reklamy na YouTube, it’s hard to find a definite answer as many different factors have to be taken into account. One of them, and in fact the most important, is the popularity of the YouTuber channel, the number of subscriptions and views under the videos. According to the APYNews and Get Hero report, the most popular Polish youtubers earn from PLN 13,000 to even 27,000 a month. This is true for channels with approximately 400,000 subscriptions. In the case of channels with a smaller range, where the number of subscriptions does not exceed 250,000, monthly earnings amount to about PLN 4,000. More than 50% of youtubers are those whose channels are subscribed by less than 250,000 people, and their monthly income from the channel starts at PLN 1-5 thousand.
Source: AntyWeb by antyweb.pl.
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