How to create a successful strategy in influencer marketing

Influencer marketing has gained a lot of ground in Romania and globally, proving a huge development potential, with the evolution of social platforms and the growth of social media audience. Therefore, it is important for marketers and communication people and content creators to be aware of the opportunities in the field and pay attention to the challenges that may arise in campaigns and collaborations with influencers.

The 4th edition of Influencer Marketing Conference 2021 offers on September 22, online and offline, a consistent package of current trends, useful information and experiences relevant to any marketing, communication and social media professional. More than 1,600 practitioners and content creators have signed up to watch the live broadcast online. It is a unique opportunity to be up to date with the latest in influencer marketing.

“Everyone is talking about influencer marketing. And not today. But now, when we already have specialized practitioners, when there are many relevant case studies and experiences, when the field is moving towards professionalization, we must see influencer marketing as an independent discipline and not just a part of marketing and PR, as it has been so far. At the Influencer Marketing Conference, we will seek to show again the concrete advantages of collaborations with influencers and especially the concrete results they can have, hoping that we will contribute to the consolidation of this new specialty in marketing “, says Cristian Manafu, the organizer of the event.

This year’s edition covers various topics such as the implementation of campaigns, achieving goals, managing the relationship with influencers, the authenticity of communication, opportunities for creators, integrating influencer marketing in digital strategy.

Participants will explore new types of campaigns, receive recommendations for choosing influencers, learn how to create strong and long-term relationships, discover new ideas through creative case studies.

This year, the conference has 6 foreign guests, who are active in mature markets, such as the USA, Germany, Austria and Russia:

  • Kyle Hjelmeseth, Founder & CEO, G&B Digital Management, (SUA)
  • Nick Baklanov, Marketing Intelligence Analyst, HypeAuditor (Rusia)
  • Florentina Perschy, Account Director, Ketchum Publico (Austria)
  • Vivienne Hödl, Account Manager, Ketchum Publico (Austria)
  • Dario Cordin, Head of Customer Acquisition, ARMEDANGELS (Germania)
  • James Creech, Co-Founder & CEO, Paladin (SUA)

The event also brings to the fore a number of local specialists from agencies or brands involved in influencer marketing, along with a number of well-known content creators: Andreea Lupu (Starcom Romania), Oana Bulexa (MSL The Practice), Ana Maria Bcomplicatedjan (Caroli Foods Group), Claudia Bodnar (KFC, Pizza Hut & Taco Bell), Lucian Mindruță, Alina Greavu, Andrei ‘Selly’ Șelaru.

Influencer Marketing Conference 2021 brings for the first time the results of the new InfluenceMe study, which documents the evolution of influencer marketing from a 360 ° perspective. Having a complex methodology behind it, the study brings together both the quantitative perspective on the phenomenon and the qualitative refinement of the observations. # InfluenceMe2021 documents the impact of campaigns and the evolution of content creators during the period of relaxation of health measures (in the context of Covid-19), which also coincides with a radical change in content from the previous year.

Influencer Marketing Conference is an event organized in partnership with Lidl Romania and with support Banca Transilvania, KFC, Campofrio, Electrolux, Siviero Maria, Starcom, MSL The Practice.


Source: IQads by www.iqads.ro.

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