How to attract user attention and initiate brand growth?

The Teads company presented itself at the 15th Weekend Media Festival in Rovinj with very interesting and concrete examples from the field of creative solutions as well as from the perspective of attracting attention and pointed out their importance and impact on brand growth in the digital advertising ecosystem.

Data from Teads studies say that 2/3 of media efficiency is driven by creative solutions. Creatively designed campaigns bring as much as 11 times more ROI from campaigns that do not have a creative concept. A parallel was drawn between static and video visual solutions and it was shown that movement, i.e. a video solution significantly increases attention, as well as that it affects as much as 58% of the connection with the brand. Just a subtle movement is enough to make the difference in terms of attention between static and dynamic creative. Interactive ads increase brand loyalty, and all of this suggests that video creative should be at the forefront of campaign planning. In addition, the most effective campaigns have proven to be those where the creative strategies are combined through different platforms.

A great advantage and opportunity that Teads offers is the adaptation of advertising solutions to different platforms, for example – a TVC spot can be very easily optimized with specific and unique effects that Teads offers with a creative solution for mobile devices, which increases interaction and the percentage of video viewed.

Teads in cooperation with Dentsu International, conducted research on the topic of the so-called “attention economy”. Research has shown that top publishers drive more engagement than social media. Namely, several key drivers of attention were identified: time spent watching, creative solutions and user choice.

Advertising solutions optimized for Teads platform received a 49% increase in attention compared to the standard versions of the ad. Teads interactive display formats designed for mobile devices were also very good at attracting and retaining attention, generating 3x more attention than standard ads. Now is the time to advertise responsibly and take the path of respecting users and attracting attention with quality and relevant content and advertising solutions, not only because it is good for society, but because it is good for your business path. If there is no responsible and relevant behavior towards the audience that consumes digital content, there will be no way to reach them in a few years.

After an interesting and useful lecture, the Teads company organized a cocktail for the visitors who attended the presentation, as well as for the guests who came afterwards. The meeting was a great place to exchange opinions and experiences of regular Teads clients, as well as to ask questions and meet potential clients who were numerous at the presentation itself in a packed hall at the Weekend Media Festival.

The Teadsu
Namely, it is a global digital media platform for marketing advanced advertising solutions, putting quality first. The company maps the challenges faced by everyone who is serious about digital advertising and offers fast and efficient solutions, so innovation is the core of this company’s business. Teads cooperates with leading media houses, agencies and advertisers with a team of 1200+ people in 32 markets, including Serbia.


Source: Marketing Mreža by marketingmreza.rs.

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