What Fernando Alonso is the fashionable driver in the Formula 1 World Cup It is something that is beyond doubt. After a decade of hardship, Alonso has returned to the podium with Aston Martin, and even dreams of winning a race again. But the second youth of Fernando Alonso is not only taking place within the circuits.
Fernando Alonso has become a social phenomenon also far from the circuits. In a decade we have gone from Alonso who had run-ins with the paparazzi to Alonso hugging the meme. The quintessential millennial pilot is now also taking TikTok by storm, and his case is a paradigmatic example of growth in social networks.
Fernando Alonso has conquered TikTok in just two months
Fernando Alonso has never exactly been the most extroverted driver in Formula 1. A miraculous millennial, he was born in 1981, he managed to connect with his generation at a time when nothing more than achieving good results was needed for the fans to acclaim you. AND this is how Alonsomania was born.
But two decades have passed and Fernando Alonso has wanted to give himself a second chance in Formula 1. The problem is that the millennials who keep their hair are already combing gray hair, the world has changed and now the way of communication with a new generation of fans It is different, and more demanding.
As he has done so many times throughout his career, Alonso has adapted to the new circumstances. He has opened a TikTok account and in record time has already exceeded one million followers. Only 74 days passed since Alonso appeared on TikTok until he became a millionaire in followers, and in just three months is about to be the most popular F1 driver.
Fernando Alonso was one of the last Formula 1 drivers to enter social networks, and he did not do so with much vigor either. That is why in the oldest ones like Twitter or Instagram it is considerably far from the king of popularity, Lewis Hamiltonand even others with a lower profile such as Sergio Pérez.
But on TikTok, the next-generation social network, the tables have turned. Alonso has conquered TikTok with videos of his physical preparation, yes, but above all by embracing the meme. Taylor Swift Songs when a possible romance was rumored or videos smelling flowers after the Miami Grand Prix. Anything goes.
Thus, Alonso already has Charles Leclerc, Carlos Sainz and Lando Norris within a stone’s throw, the Formula 1 drivers with the most followers on TikTok. Coincidentally, those of the new generation. Hamilton, the king of Instagram, doesn’t even have a TikTok account. But Alonso has transcended to the millennial to be the universal benchmark of Formula 1.
In fact, Alonso is already the second Formula 1 driver with the most ‘likes’ on TikTok, curiously only behind the other Spaniard, Carlos Sainz. Doing the math in February, just before the Aston Martin explosion and Alonso’s return to the podiums, has helped, but it is only the signature of a record change for the Asturian that has been brewing for years.
As Luis Enrique or Iker Casillas, Fernando Alonso is another athlete willing to conquer the social networks alien to his generation. And at the moment he is embroidering it.
Source: Motorpasión by www.motorpasion.com.
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