How many YouTube ads can you handle? Google displayed up to 10 of them at once in an experiment – Communication – Science and technology


As part of a worldwide experiment, YouTube showed viewers a series of non-skippable ads in a row. He placed them at the beginning of the videos.

Perhaps there is no better way than to convince people to subscribe to YouTube Premium or stop visiting the server altogether. Google has ended an experiment in which it tested the patience of YouTube users by playing several ads in a row. There could be a maximum of ten of them.

In a worldwide experiment, Google tried to find out how many ads people can tolerate while watching YouTube on their devices. Advertisements could have an aggregate continuous length of up to one minute. Although it is still less than when watching commercial television, YouTube is still only a server with primarily shorter videos, not with full-fledged film production as with many other streaming services.

During the experiment, which many users described as very aggressive, they were shown ads that were often impossible to even skip. Each ad was a maximum of 6 seconds long, but if 10 were displayed at once, a full minute passed. β€œAt YouTube, we’re focused on helping brands connect with audiences around the world. That is why we are constantly testing new ways of displaying ads that also improve the viewer experience. This time we ran a small global experiment where multiple ads were displayed in an ad block. The goal was to create an experience for viewers by reducing the number of commercial breaks,” he told the server 9to5google YouTube spokesperson. In other words, YouTube has tried to serve as many ads as possible to the viewers at once so that they will watch them all even if they don’t watch the whole video to the end.


Source: Pravda – Veda a technika by vat.pravda.sk.

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