A year ago, a tool for presenting food, the skills of the chef and the beauty of the restaurant itself. Today, perhaps the necessary tool to order at least some customers and thus keep their business afloat. That, too, is the power of Instagram in these times.
One billion users can eat
Even before the pandemic, Instagram was a place where many presented their culinary creations. Many well-known chefs showed art to those who were interested. However, it was different from today in that it was more of a view. I can do this, take a look, and if you happen to have the mood and taste, you can come and see it in person. The permanent clientele meant that it was not necessary to attract new ones in large numbers.
However, the crown-time has also changed the business in gastronomy, and today it survives only thanks to certain subsidies from the state and then its own creativity. And Instagram can also be included among creative solutions.
Instagram can help maintain what would otherwise go bankrupt
As he shows an article Analyzing restaurant strategies in San Francisco, Instagram can help keep things that would otherwise go bankrupt. Creations today are focused on colors and paints. These attract the customer and the goal is to convince him that this plate full of food, which looks like it has been cut out of a fairy tale, is a must-have. And best now. The goal is to attract clients through Instagram on a daily basis, ie to offer them, and especially to their eyes, something that can interest them enough to create an order. And creating an order is more desirable than ever before.
A year ago, it was more a matter of bragging about how well we can arrange. Today it is a daily struggle for the customer to come and buy lunch from us. And only because he sees Instagram. Instagram also has the power to show the customer through his friends that I want this dish. Just share the photo, add a comment about the great taste and business goes. For many restaurateurs, Instagram is a valuable space where they can sell during this period.
And many don’t just rely on their abilities. Although the situation is complex, they start inused by professional photographers and designersTo serve them, their plate of food was so tempting that the customer simply ordered it. Instagram thus becomes a place of offer, its acceptance and therefore also order. All in one place, basically without the need to invest in costly marketing. Instagram also became a place for conversations. If the customer is satisfied and wants to praise the chef, he will do so via Instagram. The chef, as usual, also responds through this social network. If in the past there was an effort to teach people to return to personal contacts, today’s one does the exact opposite. He even does it on a larger scale than we have ever seen before.
Now restaurants are trying to teach their customers to use the hashtag “#” on Instagram in particular. This is advertising, it is free and spreads further across the network and attracts new customers. When one day everything is restored, as we used to, the current Instagram boom will probably end. However, restaurants will not mind, they want to have customers with them, not on the network.
Source: MojAndroid.sk by www.mojandroid.sk.
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