How franchising works

Franchising is the commercial affiliation modality through which a franchisor, the one who holds the know-how, allows other franchisees to open points of sale of his own Brand and obtain the same results. (if not even greater)

Let’s see how to create a franchise and advertise it.

Before even creating a franchise, a local business must have some important milestones, which are:

  1. Market differentiation: it is not possible to enter a franchise with an activity that does not substantially differ from competitors; because it would lead to failure;
  2. Profitable economic accounts: the business to be able to develop in franchising must do numbers, large numbers !;
  3. Standardized marketing plan: marketing must be the driving wheel of the business and have a plan of procedures;
  4. Operative manual: in which to insert everything that is done in the store, from when it opens to when it closes

If you have these 4 points, you can start working on franchise development.

Franchise development

To create and advertise the franchise here are the 7 points to follow:

  1. Franchising Plan: drafting of a 3-5 year expansion plan to measure the feasibility of the project;
  2. Franchise agreement: to subscribe to the commercial affiliation;
  3. Definition of entrance fees and royalties: the two sources of income of the franchisor;
  4. Profitable economic accounts for the affiliate: to see if, despite the entrance fee and the royalties required, it manages to make a considerable profit;
  5. Affiliate Search Marketing: to advertise the franchise without shooting at random but with precise strategies;
  6. Training Academy: to train future franchisees and make them independent;
  7. Support team: structuring a team that helps the franchisee in times of difficulty

Source: RSS Sport by

*The article has been translated based on the content of RSS Sport by If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!