There’s no question of magic, but many don’t take the trouble to post a normal ad and then wonder if they can only sell their car at a very difficult or abundant price. Don’t make this mistake, take your time and make a demanding ad that will thank you.
1.- A good photo is the most important
You don’t have to ask a professional photographer to take a photo around your car before selling it (of course if you have an acquaintance who will do it for free then go for it)and you don’t even need an expensive camera to take beautiful pictures of the verda. Nowadays, a smartphone and good lighting conditions are plenty enough to take perfect photos of your used car. It’s important to choose the right location, not to take pictures in a dark underground garage, or in a crowded parking lot or just in front of a poultry yard.
The background should be uniform, such as the wall of a building, but an empty corner of a large parking lot or a nice field as a background can also be good. The beautifully grassed-paved courtyard of a family house makes a good impression. Keep the car clean and dry and free of water. Scattered light is one of the best friends in photography, take advantage of it too: in the sunshine in the early morning or in the pre-sunset period, the lights are most beautiful. Adjust the car so that the sun shines from side to side. You will also be forced to turn the car in the sun, because if the front shines nicely in the sun, the back will be backlit. Nor is it a disadvantage if there are no other cars in the background.
The following is an example of a picture taken with a phone. Makes a pretty good impression doesn’t it? And he didn’t even have to get out of the yard.
2.- Wash thoroughly
If you really want to sell your car, but not your favorite pastime is car washing, now you will be forced to take the time. And use a little wax at the end of the wash as well, leaving the caste shimmering. On the one hand, the car sometimes deserves this extra pampering, and on the other hand, it will look much better in the pictures. Here is an infinitely simple example:
Honestly, which one would you watch / buy sooner?
3.- Cleaning inside as well
You can throw a lot at the interest of potential buyers and how willing they are to reach deep into your wallet when they see the car’s cabin isn’t neglected. There are no bins and rubbish in the bins, no bumps on the inside of the windows, no reprints on the lacquered surfaces and last but not least the upholstery on the upholstery and the footwell has only seen a vacuum cleaner every year.
4.- The ad text should be creative
If you’ve managed to write a phrase about the summer break in high school in high school, you’re already off to a good chance of coming up with some striking, creative text for your ad. It’s worth taking that extra time, because after the pictures, that’s the other most important thing that interests a buyer. Grab the attention of your customers and try to describe the dry facts without dreaming about them in the meantime, because this is already the 145th ad they are reading about. So at the end of the day, your ad will have a good chance of being remembered, and it is possible that we will find your ad and publish it on the site. A whole series of articles is based on this, who can be harmed by a little free advertising? Give yourself a chance.
Here are some examples:
Every buyer cares why someone sells a car. If the reason is not a sensitive private matter, you can specify in the ad that it is for sale due to, for example, switching to another car, which can inspire confidence in the seller.
5.- Honesty is important
You can save yourself a lot of unpleasant moments if you don’t keep quiet about things in the ad or describe the car’s faults in detail. Many people will not tolerate it too well if they travel to see the car you offer and the thank you is not in relation to what was in the ad.
If you do manage to scam the buyer and the error only comes to light when the price took the car and the sale was done, believe me, you will get a lot of calls from him or you will walk around your neck because of the scam. It feels much better to sleep peacefully than to wait for the wall of your house to be painted off or for the wheel of your car parked in front of the house to be punctured (there have been examples of both in real life).
6.- Correct minor errors
Before selling a car, it is worth repairing only those defects that hinder the functionality and use of the car, because the immobile or spectacularly ill car has a very narrow customer base. This is about fixing bugs, not keeping them silent! So a car can be sold inoperable or faulty, but the buyer needs to be informed about the reality. Sometimes the seller loses the least this way.
Minor aesthetic defects (logo bumper, half-torn molding, worn wiper blade, difficult-to-open / close tailgate or just a gravel bump on the windshield) should also be corrected, as these can be used to close the base door. Whether you include in the ad that there has been a change of oil and brake pads now, or that the starter has also been completely new, or that an ignition switch has had to be replaced, does not add value to the car, as these are basic things that a careful car user will not neglect. Much more valuable to potential buyers is, for example, an extra set of summer or winter tire sets (with rims as well) and whether there is fresh technology in the car or it expires in 1 month.
7.- Do not overcharge or underestimate
Choosing the right price is infinitely easy, yet many are paralyzed and stare incomprehensibly that the ad has been up for weeks now, but no one has called them yet.
Overpricing is clear why it’s bad: anyone who buys a car for days or even weeks before is informed and aware of how much the particular car is going for, so it’s not worth giving a very high price. And the problem with bottom pricing is that it can scare away buyers as they start to doubt “Why is it so cheap, I’m sure it’s wrong”. Although you could only give it cheaper than others to find a host sooner.
The point is to look at the price of the particular vintage, with the same engine / transmission combination and equipment, and shoot it in the middle. Take better photos than others, write creative text and you’re already in the lead.
8.- Do not underestimate the strength of the paper
It’s an old-fashioned method, yet it still works today. Only in the acquaintance’s nail in the last few months have there been two cases where the combination of “SALE” inscription and phone number placed on the car has managed to sell the verda.
However, be very careful that as the inscriptions degrade the view from the car, place them in such a way that they obscure as little of the traffic as possible and endanger other road users as little as possible. The price of the car and the phone number should be indicated in capital letters so that, if possible, people driving in the other lane, standing at a stop, can also read or appear in a suddenly shot photo. On the paper it is worth listing the main parameters of the car (vintage, mileage, exam validity period, number of owners, availability of air conditioning, fuel, engine).
Many people write in the ad that there is no place for a bargain, but really the bargain is our friend, if we want to sell any used thing let’s not be afraid to use it. A car will fit smoothly if you overshoot the price as much as you are willing to let go, this few tens of thousands will not deter anyone from contacting you. And when the topic is diverted to the bargain and you’re willing to let go of the price, the buyer already feels like you’ve won the deal, so you’re already doing well, even though you’ve calculated that into the price well before.
10.- Trust the buyer
The easiest way to achieve this is to have nothing to cover up and also provide the chassis number in the ad so that the prospective owner can retrieve the car’s details. This allows you to check, among other things, when the car was first put into service (or when it entered the country), check the mileage and even view photos taken during the roadworthiness test.
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