How Disney + ‘s Marvel series is giving Netflix a cold sweat

Begun on January 15, 2021, the mini-series WandaVision is a real success for Disney +. A success that shakes the competitor Netflix. We explain why.

Netflix has a cold sweat

First work of phase 4 of the Marvel Cinematic Universe, WandaVision is likely to become one of Marvel Studios’ most beloved works. While, despite its obvious box office success, the MCU has often been criticized for standardizing its aesthetic and narrative codes, the miniseries, currently on air, comes to revolutionize the image of the license with the fans.

First, by paying tribute to sitcoms from the 1950s to today, WandaVision bECOMES the most original work of the Marvel Cinematic Universe since the two sections of Guardians of the Galaxy by James Gunn. Above all, the Disney + series reveals its secrets sparingly, and therefore turns into a real playground for fans, who merge into theories. Where the Marvel Cinematic Uiverse has always been keen to give fans what they expect, the license allows itself, with WandaVision, of frustrate his fans, playing maliciously on the expectation caused by the (semi) revelations that the secenarists shout over the episodes.

Anyway, these artistic and scriptwriting biases are particularly in favor of Disney +, since his second major original series (after The Mandalorian) therefore officially becomes the most popular current series in the world. In any case, this is what a study by the analysis firm Parrot Analytics reveals.

To reach this conclusion, the firm analyzed several data, such as the surge in memberships to the Disney + platform following the release of WandaVision, spectator reactions on the various social networks (Facebook, Twitter, Instagram), the number of illegal downloads, the rating of the series on the various sites.

This news is a big blow to the hopes of Netflix. Indeed, the company, which still holds the leadership of streaming platforms, recently released two important series, which have had enormous success: Lupin and Bridgerton Chronicle. Two series which, despite their popularity and the fact that they will benefit from a sequel, are no match for the mini-series (!) Of Disney +.

Let’s not forget that the major platforms (Netflix, Disney +, Prime Video, HBO Max, AppleTV +) are engaged in what is now called the streaming war, or the SVOD war. However, given the fact that the success of films and series can no longer be considered in terms of box office revenues but by the number of subscribers gained, it is the independent analysis firms that determine the big winners of this fierce battle.

We also note that while Netflix has enabled the phenomenon of the generalization of platforms to begin, Disney + has become the real competitor of other SVODs, especially HBO Max. Here again, this is evidenced by the various analyzes of independent firms during the simultaneous release of Soul on Disney + and Wonder Woman 1984 on HBO Max on December 25. After several years of leadership, will Netflix leave its throne?

Maybe, if SVOD doesn’t change its strategy quickly. Indeed, according to the previously cited Parrot Analytics study, the success of WandaVision is also explained by the distribution strategy of Disney +. By opting for one episode per week, Disney se garantit a long-term membership of its subscribers, as well as a greater media presence of its series. This is not the case with Netflix, which has opted for the strategy of binge-watching. As soon as consumed, the Netflix series would be immediately forgotten. In short, with the success of WandaVision, Netflix’s advice is enough to have a cold sweat.


Source: Hitek : actualité geek et tests high tech by hitek.fr.

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