WORLD – People are spending more and more hours on ZOOM video calls. And, most importantly, they need a break.
This was the main inspiration and insight led by Sam Hennig, a British creative strategist, who devised the KitKat advertising solution, which became a viral among global professionals in the advertising industry. He placed his solution over One Minute Brief, a platform that requires a quick response to short briefings.
This ad cleverly depicts the main slogan of the KitKat brand, which reads “Have a break. Have a Kit Kat “, which is so well known in Great Britain, that it was not necessary to mention it in the solution.
The ad was shared by thousands of creatives on LinkedIn and Twitter in just a few hours, as well as chocolate lovers. KitKat noticed the ad and asked for permission to share the ad on its social channels, especially promoting it in the UK, Germany and the Czech Republic.
We love to see consumers embracing the purpose of our break just like @samhennig and @OneMinuteBriefs with this amazing illustration! A reminder to you all to make time for yourself and schedule your break moments in your calendar!🍫 #HaveABreak pic.twitter.com/PNnQ3iYRUe
– KITKAT (@KITKAT) February 15, 2021
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Source: PORTAL by marketingmreza.rs.
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