The iPhone lineup has grown to incredible levels this year. There are now as many as four flagships alone – so to speak, for every taste – and there are even more others. In total, now the range of Apple smartphones consists of more than 10 models. On the one hand, this is good, because the wider the lineup, the more opportunities for choice. But, on the other hand, some iPhones begin to compete involuntarily with others, which is why consumers pay attention to the wrong models, which, according to the manufacturer itself, should be.
According to analysts CIRP, by the end of 2020, iPhone 12 mini sales were the lowest of all Apple flagships. In total, their share was about 6%, which is really quite a bit, especially against the backdrop of rather successful sales of the iPhone 12 line, which exceeded the performance of smartphones of the previous generation.
What to buy instead of iPhone 12 mini
The reason the iPhone 12 mini turned out to be the most unpopular flagship lies on the surface and, according to analysts, stems from the high popularity of the iPhone in previous years. They have already dropped in price, but thanks to long-term support, they are still very attractive to consumers. These smartphones are:
- iPhone 11
- iPhone XR
- iPhone XS
- iPhone XS Max
- iPhone SE 2020
The cheapest iPhone
Despite the fact that the cheapest iPhone in the Apple lineup today is the iPhone SE 2020, the most popular are the iPhone XR and iPhone 11, priced at $ 499 and 599. They are available in the vast majority of countries where Apple is officially present.
In Russia, for example, you can buy them for 39 and 49 thousand rubles, respectively, which is about a third cheaper than the iPhone 12 mini, which we sell for 70 thousand rubles. iPhone XS and iPhone XS Max are still on sale, but they are slightly more expensive outside of stock, so they are not as popular as sub-flagship models.
Best iPhone in terms of price-performance ratio in 2021
The best choice – if you are looking for a cheaper iPhone but don’t want it to be worn out too much – is the iPhone 11. The A13 Bionic processor, excellent camera with portrait and night modes, record battery life and relatively low price make it even more more attractive than the iPhone XS and iPhone 11 Pro.
Despite the fact that the former is cheaper, it is equipped with an older processor, and therefore the manufacturer will write it off earlier. The second has more modern hardware, but because of this it costs significantly more. I’m not talking about the battery life, which the iPhone 11 will be clearly higher than the 11 Pro.
Obviously, the iPhone 12 mini is of the greatest value to Apple. After all, it is with the owners of the iPhone of this generation that the company is most profitable to interact – both because of the terms of support, and because of the higher margin. However, smartphones of the previous generation prevent the company from expanding the audience of owners of new models, which means that Cupertino will have to somehow fight it.
What Apple will do with older iPhones
There are actually two ways to combat the great popularity of older iPhones. The first is to stop producing new versions and switch to selling only remanufactured ones. It was such a step that at one time significantly reduced the demand for the iPhone X, XS and XS Max. Their market presence has dwindled and user focus has smoothly shifted from iPhone X to XR, and from iPhone XS to 11.
The second way is to stop selling some of the older iPhones altogether. For example, at one time it was strange for me to realize that Apple left in the range of the iPhone 11, which for most users will clearly be more attractive than the iPhone 12, not to mention the iPhone 12 mini. It is difficult to say which way Apple will choose, but there is definitely no doubt that it will deal with rearrangements in the lineup.
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