The road to a picky and demanding European and world market is not easy at all, but Serbian raspberries, prunes and apples have long since found their place. That is how we are best known in Europe for the export of apples and raspberries. From the Valjevo region, in addition to fruits, cheese and cream, the foreign market would also be interested in chocolate plums, dried raspberries and other fruits – Valjevo beer. Here is what should be taken into account for even better entry of domestic products into foreign markets.
Ivana Marković, lecturer at Academy of Vocational Studies Western Serbia – Valjevo department, says that we have a good position and that the Serbian product is competitive on the foreign market because we have quality.
However, what about manufacturers and exporters should be careful when placing products on foreign markets, there is a specific level of quality required there.
“I don’t think we have a problem with food. We have excellent conditions for the production of organic products. Which is much appreciated on the European market. Manufacturers need to think about quality, a price that is acceptable in the market they want to enter. A complex strategy and tactics of performance must be devised, “says Ivana, adding that it is necessary to give carefully. name product, so as not to have the wrong connotation and meaning in a foreign market.
Do foreign buyers know what tobacco greaves and cream are?
When it comes to traditional agricultural products with which it enters foreign markets, such as tobacco greaves, cream, sir. It is first necessary to educate a foreign consumer about that product and learn how a certain product is used. As an example, he cites kajmak without which it is impossible in Serbia and which is a part of our culture. Therefore consumers it should be noted that this is not a butter or cheese spread, but a specific product.
“In the first moment, there may be rejection. I can compare that to humusom, where at the beginning the reaction of Serbian consumers was unusual and there was a rejection. But, when we are educated on how important chickpeas are in the diet, that this spread is healthy and low in calories, it is slowly accepted, “explains Markovic.
In the same way, and manufacturers cream those who would like to place it on a foreign market should consider whether there is awareness of that product. And if it doesn’t exist – first teach consumers what it is for. So get them used to the taste and point out his advantages.
Foreign market very competitive – Fight for every customer
Our interlocutor also says that the current situation is with korona virusom forced many companies and brands to adapt their strategies to the new situation. There is a growing relocation to the virtual world, digital marketing has experienced rapid development and application. Online shopping is an option that more and more companies are adopting and a way of shopping that is practiced by a growing number of consumers. Next to prices and quality, it is currently very important to emphasize the health aspect of products and services.
“The consumer is informed today, always looking for the best relationship prices and quality and prone to changing consumer habits. He has a large selection of products and services and the fight for his favor is getting harder, “reveals Ivana.
It is becoming more and more common to practice personalizovani marketing. It involves tailoring offers for each individual consumer. Also, the application of the branding process in more and more different spheres is increasing. Today, not only products and services are branded, but also places, destinations, employers and events.
Source: Agromedia by www.agromedia.rs.
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