HONOR announced at IFA 2022 Dual Flagship strategy, plans for MagicOS 7.0, as well as new products, including the HONOR 70

For the first time since becoming independent, HONOR CEO Georghe Zhao emphasized the brand’s commitment to innovation and open collaboration.

A global technology brand HONOR has reaffirmed its commitment to international markets during its presentation at IFA 2022, entitled “The New Era of Connectivity”. At the IFA fair, HONOR announced the Dual Flagship strategy, which means that all the company’s flexible and other smartphones will be found on European and international markets. Also introduced is MagicOS 7.0, based on Android, PC and IoT operating systems, which supports open standards to facilitate the connection of smartphones, tablets, computers and other IoT products. HONOR strengthened its innovative portfolio and presented three new products – HONOR 70, HONOR MagicBook 14 i HONOR Pad 8, the company’s first tablet available outside of China. In the coming weeks, all three products should reach certain European markets.

HONOR also presented “The gate of the future,” a global initiative based in Hamburg, Germany, that aims to inspire talent and creative people around the world to use technology to connect people and culture in the era of the metaverse.

“Since its inception, HONOR has strived to contribute more to the industry to enable a better future for all. In order to achieve this, we have remained very committed to innovation. With the introduction of the Dual Flagship strategy, MagicOS 7.0, as well as fitness and health solutions, we look forward to providing consumers across Europe and the world, who are looking for the best bendable phones, with the ultimate user experience,” he said. George Zhao, CEO of HONOR Device Co., Ltd.

In the new era of connectivity together with the Dual Flagship strategy and MagicOS

HONOR has always strived to develop innovations to provide the ultimate user experience. For the first time, HONOR will bring bendable smartphones to international markets. Announced during IFA 2022, the Dual Flagship strategy means that HONOR will offer its bendable and flagship phones to users across Europe and the world.

HONOR also introduced MagicOS 7.0, a new operating system that offers a seamless experience on different platforms, as well as on different devices. Based on Android, PC and IoT operating systems, it provides the ability to connect devices with different operating systems to MagicOS. In addition to interface changes, MagicOS 7.0 allows users to control HONOR laptops, smartphones and tablets using just one keyboard and mouse. With this feature, users can seamlessly drag and drop files across devices, as well as enter text on a tablet or smartphone using a laptop keyboard. MagicOS 7.0 will be officially launched in the fourth quarter of this year.

With its commitment to the industry, HONOR has joined various IoT companies, including Matter and Ola, with which, by joining forces, it manages to promote open collaboration. In addition to this, the new HONOR Developer Service the platform will offer direct support and services to developers and will allow them to “hang” their applications on the App Market and Game Center. Also, developers will have various options that will help them develop functions on different devices for HONOR device users in the future. Interested developers can visit the site for more information: https://developer.hihonor.com/.

Emphasizing its commitment to cross-device functionality, HONOR extends its partnership with Microsoft to provide Phone Link option for HONOR device users. Previously only available to HONOR users in China, Phone Link enables all consumers to connect selected HONOR smartphones to Windows PCs to discover new capabilities across devices, including the ability to view notifications, make and receive calls on a PC, and use mobile apps on Windows. HONOR Magic4 Pro is among the first smartphone models to support it Phone Link[1]while HONOR 70 will also support Phone Link, after OTA update.

From October, improved application HONOR Health will provide personalized user interfaces and offer fitness and exercise suggestions to help users achieve their goals.

HONOR 70 – created for creating video content

Designed to satisfy video content creators, the HONOR 70 is a new premium model from the N series of smartphones. It has a unique characteristic Solo Cut Mode which allows users to record two videos at the same time, with one video focusing on one person, while the other captures the entire group.

Thanks to the excellent dual main camera, it is possible to record vlogs at the highest level. The main dual camera consists of a 54MP Super Sensing main camera with a large 1/1.49-inch IMX800 sensor and a 50MP ultra-wide and macro camera. The new smartphone is powered by the Qualcomm Snapdragon 778G Plus 5G and supports GPU Turbo X and the Turbo X operating system, providing enhanced performance and responsiveness – including video editing for vloggers who are always on the go.

The HONOR 70 is the first phone from the HONOR N series to run the latest Magic UI 6.1 based on Andorid 12 operating system and available in three stylish colors – Midnight Black, Crystal Silver and Emerald Green.[2]

The Association of Recording and Sound Professionals (EISA) awarded the HONOR 70 phone an award EISA BEST BUY SMARTPHONE 2022-2023, for a great user experience. EISA represents an expert community consisting of over 60 of the world’s most respected consumer electronics magazines, websites and social networking experts from 29 countries.

HONOR MagicBook 14[3]

Equipped, for the first time on a HONOR laptop, with an operating system Turbothe new HONOR MagicBook 14 has significantly improved battery life and offers up to 20.8%[4] better energy efficiency compared to its predecessor. The laptop is powered by a 12th generation Intel® Core™ i5-12500H processor and is compatible with NVIDIA® GeForce RTKS™ 2050 graphics.[5], offering incredibly fast performance whether you’re working in the office or playing games at home. With a 75Wh battery, HONOR MagicBook 14 provides up to 17 hours of battery life in non-use situations and in just 15 minutes[6] charging can provide up to 3.5 hours of continuous operation.

HONOR MagicBook 14Superior audio-visual experiences with HONOR Pad 8[7]

HONOR Pad 8 is a smart device that meets the needs of students and young people, whether it’s about productivity or entertainment. The new HONOR tablet has a 12-inch FullView screen with a screen ratio of 87%.[8]a resolution of 2000×1200 pixels.[9] It also supports a billion colors and has eight built-in speakers to provide the ultimate on-the-go experience. Thanks to HONOR Magic UI 6.1 with Google Play Services, HONOR Pad 8 has a high-capacity 7250mAh battery[10] which enables undisturbed all-day use.

HONOR Pad 8Step through the Gate of the Future

The company HONOR invests in Spatial audio, artificial intelligence and AR technologies to provide superior experiences and be prepared for the next digital revolution.

“The Gate of the Future” is a new initiative by HONOR, designed to enrich cultural heritage through the power of technology, which was presented during the HONOR Keynote at IFA 2022. In collaboration with the company ARLOOPA, HONOR challenged two artists – Yunuene and Timo Helgert – to re-present the Castle in a moving way on of water located in Hamburg’s Speicherstadt district – a UNESCO World Heritage Site. Access to AR displays of the future will be available until the end of November 2022 through the HONOR page on the free ARLOOPA app. Users have the opportunity to view works of art created with the help of AR on the spot in Hamburg or anywhere in the world. The castle on the water can be seen from the Poggenmühlen-Brücke bridge in Hamburg, while anyone interested who is not physically in Hamburg can see this landmark by following the instructions on the app. You can watch the video at the link: https://youtu.be/7rwwZQw2C4M.

Presentation of Spatial Audio characteristics

At this year’s IFA fair, a new solution was announced – Spatial Audio, designed to enable headsets to produce true cinematic 3D sound effects, needed for next-generation AR and VR.

HONOR Spatial Audio technology is designed to deliver surround and 3D sound by using the accelerometer and gyroscope in the headphones to track the movement of the user’s head as well as the sound field to provide users with an immersive audio experience in all scenarios such as watching movies, listening to music and gaming game. Using the algorithm, it is possible to simulate changes in sound on its way from the source to the listener’s ear. These effects include localization of the sound source above, below, behind and in front of the listener.

The Spatial Audio feature is the first to support sound externalization adjustment, and in order to experience the real listening experience, users are allowed to adjust virtual sound sources in the range of 0.15 to 10 meters.

Reimagine your community together with HONOR talents

For the first time, the HONOR Talents Global Competition introduces an AR interactive art design category and accepts submissions for digital art that transforms local neighborhoods, including digital renderings of buildings, walls, parks and other public spaces. Artists interested in the competition can find more information at the link: https://vvv.hihonor.com/honor-talents/en.

HONOR has teamed up with the Central Academy of Fine Arts from China to create a new AR artwork called INFINITY. This work will be available at the HONOR booth at IFA through the ARLOOPA app.

[1] Requires a computer running Windows 10 or Windows 11.

[2] Color availability varies by region.

[3] The product will not be available to users in Serbia.

[4] Data obtained in HONOR laboratories.

[5] Models with Intel® Iris Kse graphics are also available.

[6] Data obtained in HONOR laboratories.

[7] The product will not be available to users in Serbia.

[8] Data obtained in HONOR laboratories.

[9] Effective pixels are slightly smaller.

[10] Data obtained in HONOR laboratories.

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