“Honey, I’m waiting for you in my family account”: Citymobil announced a new tariff using stylized billboards

Urban mobility service “Citymobil” announced a new tariff “Family Account” in the application. To do this, he placed billboards in major cities. The heroes of the advertisement are the employees of the company, who send greetings to their relatives, congratulate loved ones on the holidays and invite them to join the account. RB was informed about it in the press service of the company.

“Honey, I’m waiting for you in my family account”: Citymobil announced a new tariff using stylized billboards

The new “Family Account” in the application allows you to gather a group of five people and pay for trips from one account. Users of the service in all cities will be able to create their own “family account”.

The advertisement was stylized to resemble the popular format of “people’s” congratulations to relatives and friends on street billboards. Such pictures, according to the service, are usually sent by relatives in WhatsApp chats, with their help they wish you a good day and congratulate you on the holidays.

Billboards can be seen in Moscow, St. Petersburg, Volgograd, Voronezh, Yekaterinburg, Kazan, Krasnodar, Krasnoyarsk, Nizhny Novgorod, Novosibirsk, Omsk, Rostov-on-Don, Samara, Saratov, Sochi, Tolyatti, Tyumen, Ulyanovsk, Ufa, Chelyabinsk and Yaroslavl …

For those who liked this aesthetics, Citymobil also created sticker pack with “postcards” for family and friends.

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Photo: “Citymobil”


Source: RB.RU by rb.ru.

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