Holiday rain forecast… Instead of going out, ‘indoor activities’ seem to increase

With rain expected over the holiday season later this month, many are considering indoor activities instead of outings. Accordingly, department stores are attracting customers’ attention through unique pop-ups, experiential spaces, and shopping-related events.

First, Hyundai Department Store is planning events for each store.

A large sculpture of the character ‘Hindi’ will be installed in front of the main entrance of the Hyundai Department Store Trade Center branch, and about 60 illustrations and paintings will be displayed under the theme of ‘Moments of Happiness’. The Hyundai Seoul operates a whitedi pop-up store, organizes photo zones, and sells related products. The Pangyo Land, Tech and Dream event is held at Hyundai Department Store Pangyo Branch. In the pop-up space, demonstrations of artificial intelligence-based self-driving smart mobility robots from ‘Integrit’, a domestic robotics platform company, are scheduled. You can also experience Xobis’ drawing robot ‘Sketcher X’, which draws a portrait on the spot while talking. At the Hyundai Department Store Apgujeong Main Store, a global brand Bar & She pop-up is held on the 2nd basement level. Here, new products for spring/summer 2023 are sold at a 20% discount, and Bar & She umbrellas are given as a free gift for purchases of 300,000 won or more, and Banyan Tree Hotel spa tickets are presented in limited quantities for purchases of 3 million won or more. Hyundai Department Store’s Mok-dong branch is holding a knitwear brand ‘Jrium’ pop-up on the first floor of the annex. It is a unique pop-up that allows you to make your own knitted products by selecting a color thread that suits you, and when you purchase the product, you will receive a ‘Snug Bear’, a teddy bear edition.

Lotte Department Store continues to attract customers by focusing on experiential tennis pop-ups instead of new events.

‘Tennis Metro’, an experiential tennis store on the 3rd floor of Lotte World Mall in Jamsil, enhances the user experience by not only purchasing equipment but also offering lessons from experts. Lotte World Mall in Jamsil, Lotte Department Stores in Incheon, Dongtan, and Suwon, and Premium Outlet Time Villas have a tennis pop-up called “The Court.” The entire space is designed like a French Open tennis court, and each pop-up has a tennis game zone using a screen or Velcro.

Shinsegae Department Store will hold the ‘Holiday in Shinsegae’ event from April 25 to meet shopping demand related to entertainment, entertainment, and food.

In the Shinsegae Department Store application, you can receive a 30% discount coupon for Daegu Branch Aquarium, a 3,000 won discount coupon for Bounce Trampoline Park, and a 20% discount coupon for Daejeon A&S Aquarium. In addition, we plan to provide a 2,000 won discount coupon for Sports Monster admission tickets, a 30% discount coupon for Centum City Ice Rink, a 30% discount coupon for Spa Land, and a 30% discount coupon for Kidzania half-day tickets. A 20,000 won discount coupon is also given when purchasing 200,000 won from cosmetic brands Amorepacific and Biotherm. In all stores, a single fashion brand gives a gift certificate worth 7% of the purchase amount for purchases of 300,000, 600,000, or 1 million won or more. The app also provides a 3,000 won discount coupon for meals and desserts, which can be applied to purchases of 10,000 won or more at restaurants, food courts, desserts, and instant cooking corners in all stores.

Reporter Kim Hyun-joo [email protected]

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