Swedish fashion brand H&M is currently testing paying for returns, Bloomberg news agency reported based on conversations with the brand’s CEO. CEO Helena Helmersson reports that the company is looking at whether it is a measure that they can implement further.
Currently, return costs are charged in Norway and the United Kingdom, according to Bloomberg. Whether return costs will be introduced permanently depends on the response of customers, the CEO reports. Recently, several brands and retailers have paid for the return of their order. For a long time, returning online orders was free for many fashion players.
Charging return costs is one way H&M wants to offset raw material costs, Helmersson’s conversation with Bloomberg revealed.
Source: fashionunited.nl by fashionunited.nl.
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