H&M adds Irish fashion designer Simone Rocha to the list of designers it has collaborated with. For the collaboration with H&M, Rocha is also designing a men’s and children’s clothing collection for the first time, according to the press release.
Simone Rocha is originally a women’s fashion designer and therefore makes a trip to children’s and men’s fashion for the H&M collection. “The collection is an invitation to enter the designer’s dreamy world,” the report said. Rocha was inspired by Hong Kong traditions and crafts as well as elements of art history. She also took favorites from her own archive and gave them a modern twist for H&M.
Simone Rocha newest designer collaboration from H&M
“Simone Rocha had been on H & M’s wish list for a while. It was hugely inspiring to work with a designer who devotes so much time to modern woman and feminism, as well as immerses herself in craftsmanship and design like no other – from the process of developing special creations to forming silhouettes and decoration. Each item in this collection is the result of years of work and careful research, making it truly unique. This partnership gives a new audience the opportunity to own such a special piece of design history, ”said Ann-Sofie Johansson, of H&M, in the message.
With the collaboration with H&M, Rocha is also celebrating the tenth anniversary of her label. “I am so happy that I worked on this special collection together with H&M. This is truly a tribute to my signature style and the influences that shaped me. As a designer and as a customer, I am a big fan of H & M’s previous collaborations. The collections with Margiela, Alber Elbaz, Comme des Garcons – it’s such a great list of names and I’m proud to be added to this list now, ”said Rocha in the post.
The collection will be available in H & M’s (online) stores from 11 March.
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