On the 12th, Hite Jinro, Managing Director Ryu Jun-Hyung (left) and Director Lee Su-Jung of the Gwangju Dong-gu Regional Self-Sufficiency Center held a business agreement ceremony on the opening and operation of the 2nd Gwangju store of bakery cafe’Banggrae’, a project for youth independence. Provided by Hite Jinro
Hite Jinro (CEO Kim In-gyu) is starting a business to open the second store of’Panggrae’, which is evaluated as a successful model for the youth independence support project, and continues to support young people’s dreams and hopes.
HITEJINRO announced on the 13th that it will start the business of the 2nd Gwangju branch of the bakery cafe’Banggrae’, which opened the first store in Changwon, Gyeongnam, last May to support the independence of young people.
On the 12th, HITEJINRO signed a business agreement with the Gwangju Dong-gu Regional Self-Sufficiency Center, which was selected as the project operating organization, on the opening and operation of the 2nd Pamgrae Gwangju branch. On this day, the agreement ceremony was held in an untact manner due to Corona 19.
On October 6, last year, at Gwangju City Hall, Hite Jinro, CEO Kim In-gyu and Gwangju Mayor Yong-seop Lee, signed a business agreement to support startups and jobs to support youth independence. Based on the last year’s agreement, this agreement clarified details related to the business process. The business agreement includes matters related to the operation and management of the second store in Gwangju, support for store deposits and rental fees, and vehicle support and management. The second store in Gwangju is scheduled to open in the first half of the year.
‘Panggrae’ is a project planned by Hite Jinro in cooperation with public institutions to help low-income youths become self-reliant and realize their dreams. The goal is to educate low-income young people in the region with skills related to baking and baristas, and to establish an independent foundation by allowing them to run their own cafes for a certain period of time. Changwon’s 1st store achieved more than 15 million won in monthly sales in 100 days, and was evaluated as a representative success model of the youth independence support project.
As the success of the first Changwon branch was known, many local governments’ proposals flooded, and Gwangju Metropolitan City decided to join the second branch. Hite Jinro plans to consider opening the third store in other regions when the Gwangju 2nd store business enters the stabilization stage.
Hite Jinro CEO Kim In-gyu said, “As the Breadgrae project, which we started to support the dreams and hopes of young people, the future of our society, has become a model of success, we have promoted our second store in Gwangju.” “We will strive to fulfill our role and responsibilities as a 100-year-old company by practicing the management value.”
Reporter Kim Hyun-joo hjk@segye.com
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