Heritage Truck “Driven by Dreams”, world premiere in Bucharest

Great dreamers have always said that what you can imagine becomes reality. That, however, if you work hard on your dream and do everything possible and, why not… the impossible.

Once you bring it to life, through perseverance, determination, ambition and soul, it will endure over time, over years and years. Everything is possible, after all, if your heart beats for the dream you’ve always had. At least, that’s what Ferdinand Porsche, the founder of the legendary brand that still bears his name, thought. And now, in 2023, Porsche celebrates 75 years of “Driven by Dreams” history.

And, with the fulfillment of his dream, Ferry Porsche did the same thing as that of millions of car enthusiasts around the world. Through the cars he created thanks to his feeling, he offered drivers with pilot’s blood, since 1931, pure emotion, incomparable adrenaline, incredible sensations, all merged in the symbiosis of a conquering design.

From 1951 until today, the rich Porsche heritage has been perpetuated with every model released, with every race won in international competitions and with every press of the accelerator pedal.

And between April 30 and May 5, the Porsche brand, with the support of Syndicate, writes new pages of history in the unconventional exhibition Porsche Heritage Truck “75 Years Driven by Dreams”, world premiere in Bucharest.

In Constitution Square, Porsche brought to life the dream of the one who transformed the car into an iconic work of art, with the thought of the joy of all owners, enthusiasts, connoisseurs and those who appreciate Porsche in the true sense of the word.

Here, the public steps into an experiential labyrinth of Porsche’s fascinating history, thus experiencing a veritable sensory carousel. From the moment they enter the exhibition, fans can discover the beginning of this dream and the first steps taken by the founder to fulfill it.

From models of iconic Porsche models, to the uniform and gear of the 2017 Le Mans Champion driver, to the legendary engines that have won countless trophies, and to the “testing” of the steering wheel at the 24 Hours of Le Mans, the public he could feel on his own skin the consuming emotion of Ferry Porsche.

“We are glad that we managed to pragmatically translate the 75 years of Porsche Driven by Dreams history into a unique experience, full of emotion and joy for our extraordinary audience. The fact that the Porsche Heritage Truck took place in Bucharest, in the world premiere, represents another crowning success for us.”he declares Loredana MateiMarketing, CRM & PR Manager Importer Porsche Romania.

Once again, we put the Syndicate-Porsche synergy to work, within this project which, in turn, required our imagination combined with pragmatism, passion and intelligently applied creativity. Personally, I think that when you really put passion in, the results speak for themselves. And I am sure that this opinion is also shared by my colleagues, whom I also congratulate in this way”, confess Lucia BobiAccount Director the Syndicate.

Credits:

Porsche Team:
Loredana Matei – Marketing, CRM & PR Manager Importer Porsche Romania
Adrian Pascu – Porsche Romania Importer Executive Director
Alexandru Goagea – Business Development Manager Importer Porsche Romania

Echipa the Syndicate:
Valentin Vernea – Client Service Director
Lucia Bobi – Account Director
Roxana Lupu – Account Executive
Florin Olingheru – Creative Director
Andrei Olingheru – Art Director
Sabin Balsanu – Senior Copywriter