The page shows the current minute congestion of the capital’s most important tourist areas, attractions and services in color-coded map view. Heatmapallows tourists and city dwellers to influence their visitation time and avoid crowds and thus feel safer.
Helsinki is known to be the first city in the world to make the Heatmap freely available to everyone to increase safety.
In addition to tourists and citizens, companies and the city will also benefit from the safe urban experience brought by the Heatmap. The city will install sensors to cover areas that are central to tourist traffic in the city center and downtown.
The Helsinki Biennale, Suomenlinna and the summer terrace of Kasarmitor are also included in the whole, and the sensor network is constantly being supplemented with sensors from companies and other actors.
Participating companies gain visibility in the Heatmap and, for their part, strengthen the competitiveness of Helsinki as a whole. In addition, companies can use the collected data, for example, to optimize their own marketing and to measure customer potential in different areas.
Utilizing the data, the city’s operations can be developed. It can be used to measure the attractiveness of different tourist destinations in a city and to target services where there is a demand for them. The data can also be used in balancing the load on the environment and in traffic planning. Data provides excellent building blocks for future urban planning.
“The health crisis has been, to the greatest extent possible, also a crisis in the tourism industry. Helsinki has suffered more from the effects of the corona than the rest of Finland due to Helsinki’s service-intensive business structure and lack of international tourists. Security and spaciousness are also trump cards for Helsinki internationally, ”says Helsinki’s Business Director Marja-Leena Rinkineva in the bulletin.
The data collected for a heatmap consists of three elements: the amount of human flow, ie the volume at different points in time, the average residence time of people in each object, ie how long people spend in the vicinity of different objects, and the movement of human flows at different times in the sensor network.
The color that describes the load on the items is automatically updated every minute. The heatmap can be viewed using a web browser on any terminal. Sensors in urban mode collect Anonymous Bluetooth signals from devices such as mobile phones.
All data collected is anonymous and the information obtained cannot be directly or indirectly combined with other information, which would allow the user to be identified.
Source: Tivi by www.tivi.fi.
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