Hector Ruiz joins Intel as CEO of Strategic Planning

Ruiz served as CEO of AMD from 2002 to 2008. Despite leaving AMD, he remained at GlobalFoundries almost until the end of 2009, from where he left (or was leaving) at the time of the Galleon Hedge Fund disclosure case.

Hector Ruiz, source

At the time, it emerged that there was an official investigation into an unspecified high-ranking person from AMD who was illegally using inside information related to the establishment of GlobalFoundries. People from Intel, McKinsey and Akamai Technologies were to be involved in the case. According to some sources, he was supposed to be the person from AMD Ruiz, according to others, he had nothing to do with the situation and the Galleon fund.

In 2013, Ruiz published his own book on the fight against Intel, and shortly after its publication, he began giving Intel advice because he saw fundamental flaws in his strategy. He saw the first problem in the absence of Intel in the segment that occupies ARM (ultra-mobile systems) today. The second in the excessive colossality of the company, which he proposed to divide. Third in the excessive emphasis on the personal computer segment at the expense of other segments, moreover, without truly innovative solutions.

Perhaps Ruiz’s clear vision has captivated the company’s current CEO, Pat Gelsinger, who is open to the relatively unorthodox attitudes of the company’s management:

Dr. Hector Ruiz presented his plans to me. Boom! After we got in the rearview mirror of AMD, Nvidia and ARM will follow. They will never be in the lead again!

— Pat Gelsinger, CEO of Intel

Hector Ruiz gave a slightly longer (though not much more specific) statement:

I’ve known Pata for a long time, we saw each other at Galleon meetings. I like people who know clearly what their goals are. I could help with the management of the company in this regard. But Pat and I made a clear deal. He will not keep me at Intel for more than two years, which I consider sufficient to carry out my plans. Understand, I recently celebrated my 76th birthday. So I’ll just help and get back to rest.

— Hector Ruiz, Executive Director of Strategic Planning, Intel

From these words, however, it is clear that at the end of his career, Ruiz is trying to profile himself in a role that is known in the English-speaking world as trouble solver or problem solver. As a rule, these are people with deep knowledge and experience in the field, who deal primarily with one-off short-term assistance, the commissioning of non-functioning companies or their parts.

In the x86 hardware world, Jim Keller is the iconic representative of this role, helping to restart processor development at AMD and Intel (the results of this effort are yet to be seen); but he also worked in a number of other companies. Usually no more than 2-3 years he needed to get things going and set the strategy in the right direction. While Keller has held technology positions (chief engineer, architect, etc.), Ruiz believes that Intel’s problem is not development, but management strategy.

Source: Diit.cz by diit.cz.

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