REGION – The first regional agency dealing exclusively with socially responsible projects and campaigns was established in Zagreb. The people who created Hearth have a number of successful socially responsible projects behind them, among which Boranka is probably the most famous and most awarded.
They are: Dan Špicer, long-term executive director of the Croatian Scout Association; Damir Ciglar, co-owner of the Croatian advertising agency Imago Ogilvy, as well as Darko Bosnar and Igor Mladinović, a creative duo from the agency of the same name.
“Hearth Agency wants to change things in the segment of socially responsible business. We are conceived as a company that deals with socially responsible projects from the very beginning, that is, designing, through promotion through the creation and implementation of advertising campaigns until the end, that is, the physical implementation of each project in the field. We are currently the only agency in Croatia and the region that approaches this segment in such a comprehensive way, giving the client a ‘turnkey’ offer through which CSR becomes a tool for the company’s progress, not a cost, “the Hearth said in a statement.
Since social responsibility must always be relevant to time and space, Hearth has just launched the largest action of donating new toys for children with earthquake-affected areas, called Happycentar. Everyone, from individuals to companies, can join the Happycentar www.happycentar.com.
Since they want to be socially responsible by their business example, in addition to designing and implementing such projects, Hearth operates in a way that does not raise their profits, but fully invests them in their own projects for a better society and a healthier environment.
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Source: PORTAL by marketingmreza.rs.
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