KULINARA (Culinary Archipelago) collaboration between Sasa and Didiet Maulana. Doc Sasa Foto’s photo
jpnn.com, JAKARTA – PT Inti Sasa (Sasa) in collaboration with Didiet Maulana, Designer and Founder of IKAT Indonesia, took the initiative to create a sense of optimism and happiness for health workers.
The collaboration is poured through masks with motifs that represent Indonesian cuisine, with the name KULINARA (Kuliner Nusantara).
KULINARA is not a medical mask, but a cloth mask.
“We present KULINARA as a form of our appreciation to health workers – doctors, nurses, midwives, hospital staff, and volunteers,” said Marketing Director of PT Sasa Inti Fenny Kusnaidy.
KULINARA is also expected to encourage medical personnel and volunteers, so that they continue to be optimistic about saving many people.
This cloth mask designed by Didiet Maulana is a reminder that in times like this, food is one of the meanings of happiness and has its own meaning for everyone.
KULINARA comes with colors, motifs and stories that describe how many different Indonesian cultures taste with the same theme, namely warmth and happiness.
“This collaboration with Sasa can be created because we both share the same vision, which is to be creative for taste. Sasa is creative in creating a sense of cuisine and bringing the power of local flavours. Likewise, I have a vision to create Indonesian-style designs,” he said.
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