In total there are 10 nominations added by Havas Lisboa and Uzina, the two national agencies that place works among the finalists of this year’s edition of the Ibero-American advertising festival El Ojo. Havas Lisboa is highlighted by concentrating eight of the 10 nominations known so far for Portuguese agencies, spread over two projects. The work that appears in the race in the greatest number of categories is The Day-After-Women’s-Day Newspapers, a campaign that embodies the #ElasTabémJogam initiative of the Raparigas da Bola group. The Havas Lisboa campaign, which was on the covers of three Portuguese sports newspapers on the day-after of Women’s Day to show the difference in exposure given to men and women in sport, which has just been awarded at the London International Awards, arrives on the shortlist in six categories: El Ojo Gráfica, Design, Media, PR, El Ojo Sports and El Ojo Sustainable.
The Havas group’s creative agency adds two more shortlists thanks to Completed by Paralysis, a project developed for the Lisbon Cerebral Palsy Association (APCL) which consisted of a different approach from the usual campaigns launched by social solidarity associations and institutions to appeal for consignment of the IRS, by creating a service provided by a team of users with cerebral palsy who were willing to help the Portuguese fill in their IRS declaration, underlining the message that “disability is not synonymous with incapacity”. The project, responsible for the only lion won by national agencies at this year’s Cannes Lions festival, is among the finalists in the El Ojo Efficacy and El Ojo Sustainable categories.
Also with two nominations comes Uzina, with O Ídolo, a project that presented itself as the first film by Fernando Pessoa and was born from a challenge launched by the agency and by Samsung to the director Pedro Varela. The result was a short film entirely shot with the new Galaxy S21 Ultra 5G from “Note for a thriller, or film”, script written almost a hundred years ago by Fernando Pessoa, and for the production of the film, it was still Ecce Film was recreated, a production company that had been designed by the writer, with a logo designed by him, and that would be responsible for the production of the scripts he wrote
Winners will be announced over the course of the next week. The Ibero-American advertising festival, which kicks off on Tuesday, November 23, and returns this year to be held exclusively in digital format, runs until the 25th. Bernardo Tavares (Havas Worldwide Lisbon), Edson Athayde (FCB Lisbon), Judite Mota (VMLY&R), Marcelo Lourenço (Coming Soon), Leandro Álvarez (Lola Normajean) and Rafael Clark (Nossa) are, remember, the representatives of the Portuguese market to be present among the judges responsible for evaluating the works in competition at this year’s edition of El Ojo.
In addition to these professionals, national creativity is also represented through Hugo Veiga. The creative, one of the most awarded Portuguese in the industry and currently AKQA’s global chief creative officer, is the president of the jury in the Film category.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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