Has “fast fashion” burned out?

Photo-illustration: Pixabay

Fashion industry products as much as 10 percent of the world carbon dioxide emissions (CO2) and this puts it on the list of the biggest polluters. In addition, a big problem for the environment is the fact that all the clothes, sooner or later, end up in landfills.

However, the long-awaited changes seem to be taking place. Namely, the European Commission has proposed new rules to counter the trend of “fast fashion”, which is environmentally harmful. Their idea is that all garments that are produced or imported are environmentally friendly.

As stated, a ban on the destruction of unsold clothes would come into force by 2030. While supporting the system of using recycled fibers and sustainable textiles.

European Commission rules also seek to curb the release of microplastics and improve global working conditions in the fashion industry.

Clothing factories are selling cheap to customers faster than ever before. Such production processes require a large use of fossil fuels.

We want sustainable products to become the norm and the clothes we wear last longer than three washes, “said Frans Timermans, Vice President of the European Commission.

Read more:

  • Fast fashion – one person in Serbia buys 12 kilograms of clothes in a year
  • Do you know where unsold clothes end up?
  • Are our clothes destroying the planet?

One of the rules is that companies on labels should point out information about how sustainable the piece of clothing is and whether it can be recycled.

The commission said that the consumption of textiles has a very negative impact on the environment and climate change, and that about 6.4 million tons of textiles are discarded in the EU every year.

According to the data of the Center for Environmental Improvement sThis year, over 80,000 tons of clothes or almost 12 kilograms per person are sold in Serbia. A survey conducted in 2020 showed that the public is not nearly enough informed and interested in everything that the fashion industry, through “fast fashion”, brings with it.

Milica Radičević


Source: Energetski portal Srbije by www.energetskiportal.rs.

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