Hanukkah will take place in about a month. We will light the first candle on November 28, but when it comes to the main signs of Hanukkah – children’s shows and donut consumption – those involved are already very strong in the creative, marketing and advertising processes. Consumer clubs, for example, have already started marketing tickets for children’s shows at a discounted price to their friends. The vast majority of parents choose to take advantage of the benefits of the various consumer clubs, credit cards and other businesses that offer discounts on the full and not cheap price of the tickets.
Prepare the tickets
“We are already nearing the end of the sale of tickets for Hanukkah shows,” says Hila Knister Bar-David, CEO of your consumer clubs and “Yours for Retirees,” which includes about 200,000 households of local government workers in Israel and their retirees. The sales ahead of time, already at the end of Sukkot, with all the most lucrative benefits, while also taking into account the family need. If our current is a pair of tickets a month, then on Hanukkah we have expanded to a couple plus two so that everyone can purchase up to four subsidized tickets. The producers have raised the price this year to fill the gaps in the corona, and here we are reflected and saving families hundreds of shekels. There is a wide range of options for shows, for all ages. In my opinion, we will reach the sale of 50-60 thousand tickets. “
Sample prices of “your” and “your retiree” consumer clubs: SKY HIGH Festigal – NIS 59 (compared to NIS 172 in the full price; NIS 139 in advance), “The Maccabees – The Last Battle” – NIS 65 (instead of NIS 129), “Honey Of a family “- NIS 59 (instead of NIS 139),” Adventure in the Jungle “- NIS 59 (instead of NIS 109) and” The Jungle Book – The Fire Stone “- NIS 49 (instead of NIS 79).
The winning formula when it comes to consumer clubs, says Knister Bar David, is “think outside the box and match the basket to the audience. You have to be special and accurate with your basket because in the end the different clubs sell the same thing, one for five shekels more, another for less. We bring For Hanukkah, there are shows for teenagers as well as for smaller children and people who no longer have children at this age. NIS instead of 25 shekels. “
Festigal and everything else
Hanukkah performances that take place indoors will (currently) operate according to the green sign. Some of the productions have already announced that they will take care of the corona testing complexes near where the performances will take place. “In my opinion, the fact that it will take place under the green label will not hurt ticket sales. There is a crazy demand, everyone is thirsty for shows,” says Knister Bar-David. “Presenting a negative corona test is no longer as complicated as it may have sounded at first. Some producers will set up speed test complexes at the entrance to shows, as is also customary around museums around the world, at music shows and more. “Arrive earlier in the area. It is difficult to know how they will handle the matter, so I recommend that parents arrive ready from home with the necessary tests, which can save a big headache.”
“In previous years, around 60,000-70,000 tickets were sold for Hanukkah shows. This is a really monstrous number, of which 50% were sold for the Festigal and the rest was divided among the other shows,” says Ari Steinberg, director of the Teachers’ Union’s Ashmoret Club, which also offers subsidized prices. Such as tickets to the SKY HIGH Festigal and “Family Baby” for NIS 19-69 (depending on location) and to “Jungle Adventure” for NIS 55. “It’s a huge saving of hundreds of shekels for a family,” he says. “We have five tickets at especially discounted prices, and there is another level of slightly more expensive tickets, and then you can buy five more.”
The focus of competition between consumer clubs, Steinberg points out, is who subsidizes more. “Unfortunately, all clubs, in this case of Hanukkah, get about the same prices regardless of the size of the club and how much it buys and sells. I would expect a club like ours to get a reduced price thanks to its high sales.”
How have your sales been so far?
“Purchases have already begun. We are not at the peak of sales yet, but the stock will run out long before Hanukkah. The number of tickets is never enough, no matter how many we buy – it will always run out. This year the demand will be even higher because the vast majority of people will be in the country on holiday. “It’s very big for performances. The desire to buy exists completely, but we live in a crazy world, in a reality that can change within a day because of the corona.”
The high-tech area
The consumer club of high-tech companies, “High-Techzone”, which has more than 300,000 members, also subsidizes the entry prices for a long line of Hanukkah shows. The sale started about a week ago, and it is expected that many thousands of tickets will be sold. Sample prices: tickets for SKY HIGH Festigal and “Family Baby” – NIS 59, “Kofiko” – NIS 59 (instead of NIS 129), Bravo Circus NIS 49 (instead of NIS 119), Skill for children – NIS 49 (instead of NIS 139 ) And more. “This year, too, we are offering significant discounts on major shows,” says Sefi Peles, deputy CEO at Hitakzon. There is also food and merchandise that micromanages the total cost. Therefore, subsidizing the show category is more relevant than ever. “
Some of the marketing networks also provide the best for shows. Members of the Shufersal customer club who buy at Shufersal, Be or Shufersal online branches for NIS 50 or more from the range of private label Shufersal and Be, will receive a benefit voucher that allows the purchase of up to eight tickets to the Festigal show for NIS 72. Additional discounts will be given to Shufersal credit card payers via the PayBox app. Rami Levy and Isracard allow you to enjoy the Hanukkah show “Journey to Victory”, which will be held at Hangar 11 in Tel Aviv, at a cost of NIS 19.90. As every year, this year too there are benefits from the credit card companies. A ticket to “Sami the Fireman” will cost NIS 59 for American Express customers (instead of NIS 114, plus points), “Sleeping Beauty” of the Israeli Ballet – starting at NIS 45, plus points, for American Express customers (instead of NIS 129), Rapunzel – NIS 50 NIS for Isracard customers (instead of NIS 99) and more.
Alongside the Hanukkah shows we all celebrate with donuts, and the producers really don’t wait for the last minute. Already now you can see in many confectioneries the first buds of the rich, sweet and high-calorie donut collections that will adorn the shop windows in the coming month.
Caramel Biscutella (Vanilla Biscottle Ganache, Caramel Toffees, Caramelized Pecans, Butter Cookies, Caramel Glaze and Crunch Pearls), Banana Coconut (Coconut Banana Glaze, Caramel Glaze, Whipped Cream, Vanilla Profiterole, Crunch Pearls and Salted Caramel Chaser) 17 Cake Cassis (Cream Cheese Cream, Glaze, Meringue Kisses, Dreja Cassis, Amerna Cherries and Chaser Lychee Cassis) are just some of the new flavors joining the Roldin chain’s donut collection, which has 94 branches and has been a synonym for 32 years. The donuts are all handmade. This year’s collection will include 12 donuts, from the classic strawberry (NIS 6) to the top of the patisserie at a cost of NIS 14.
“The donuts are offered for sale in our confectioneries a day after Simchat Torah, but this is not yet the full collection,” says Noa Bachar Aharoni, CEO of Roldin. “Every week we add another donut to the collection. Three weeks before the holiday, the entire collection should be complete.”
The expectation is for the sale of hundreds of thousands of donuts, and according to Bachar Aharoni, the preparations for the holiday began right from the end of last Hanukkah. “We started working on the development process with our chefs and also dealing with everything related to raw materials and suppliers in Israel and around the world,” she says. “In May we did final tastings, and by July we had already closed the collection. In September we opened the ‘Donut School’ to train the hundreds of branch workers. Last year, because of the Corona, we did it in Zoom, and this year it was very exciting to meet everyone.”
Last year, Bachar Aharoni notes, “We experienced a particularly massive purchase of donuts. Instead of a package, people bought two. People wanted to indulge more and also really wanted to taste all the flavors and the collection. Even now we see the expectation. People buy according to the collection. “Donut, the packages are getting bigger, and the highlight will of course be the first candle. The chain’s online site, launched in Corona, also works very well all year round. Donuts can also be ordered through it.”
The “Mafa Ne’eman” chain, which has 47 branches around the country, is also very excited these days. “Immediately after the Tishrei holidays, we start working on donuts and take them out to branches scattered around the country,” says Mimi Ne’eman Sheikh, one of the chain’s owners. “First take out the classic flavors. About a week later start putting together the new collection and the more special flavors. The audience loves donuts, and there is a demand for donuts almost two months before the holiday begins. The demand of course increases as you approach the holiday itself. The first Hanukkah candle is the strongest. “.
What is expected this year in the collection?
“There are about 14 different and special flavors, including creme brulee, lotus, salty pretzel, chocolate, cookie cream, candies, strawberry milk jam, pistachio, classic jam and more. Prices range from NIS 5 for a classic jam donut to NIS 7 for a milk jam filling and – NIS 10 for premium donuts.
“Before and during the holidays,” she explains, “more than 34 million donuts are consumed in the State of Israel. The classic donut requires more than 32% of all flavors. Every year, no matter how many flavors, there are the classic flavors of strawberry jam and jam. “Milk are still the winners, by a huge margin.”
Between donut and donut
The Greg Biga chain from the Greg Group has also begun marketing donuts in all 40 branches in the country. “There is already a demand for donuts, both for home purchase and for diners who order there. The peak of course is always recorded about a week and a half before the holiday,” says Yariv Ganis, the chain’s director. “The Israeli consumes an average of 3-4 donuts during the holiday, and among children and teenagers it is an average of 6-7 donuts. The best-selling donuts to date are the classics, with strawberry jam and powdered sugar, but Israelis also like donuts with milk jam and chocolate. The most popular is a chocolate and whipped cream donut, and prices range from NIS 8 to NIS 12.
This year, for the first time on the occasion of Hanukkah, we are launching a limited edition salty square donuts: smoked salmon donut (with poached egg, combined with avocado cream and lemon zest), sabih donut (eggplant slices, potatoes, tomatoes, parsley, hard-boiled egg and glaze over tahini ) And a sautéed mushroom donut with spinach and mozzarella cheese topped with truffle hollandaise. “
A quick return to sweet: Not only donuts, the donuts’ donut has also risen in recent years. “Last year we started importing donuts from the European baking giant Baker & Baker for the first time and sold about 2 million units. During the period around Hanukkah, there was a significant jump in sales. Vaknin, one of the owners of NeoBrand, the official importer of Donuts Milka and Oreo in Israel.
The recommended consumer price for Milka and Oreo donuts will be NIS 8-10 per unit, and the products will be marketed in chains, convenience stores, hotels and cafes. According to Vaknin, “the expectation is that this year, thanks to the entry of these two brands – which are very popular with Israelis – sales will grow even more during the Hanukkah period.”
Source: Maariv.co.il – כלכלה בארץ by www.maariv.co.il.
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