TP Vision, brand owner of Philips, seems to be achieving significant growth in Europe with OLED televisions. During a press conference on the eve of the major electronics trade fair IFA, it appeared that that success is largely determined by Ambilight. Remarkable, because Ambilight makes an average TV screen 200 euros more expensive.
The system analyzes the incoming television signals in real time and produces backlighting that seamlessly matches what is displayed on a screen. This can give a noisy fairground-like effect, but the lighting can also be dimmed somewhat via the settings.
Ambilight, a contraction of Ambient Lighting, dates back to the time when Philips’ lighting division and TV production simply resorted to a parent company.
The technology was developed in 2002 by Philips Research and the then Philips ASA-Lab in Eindhoven with the aim of making the experience of watching television more intense.
The first Ambilight television came on the market in 2004 and in 2006 Philips successively released Ambilight 3 and Ambilight 4. These systems also have lighting on the top and bottom of the television. Since 2007, the edges of the TV screen are also illuminated.
In the meantime, the TV production of Philips has become independent as TP Vision, and the lighting division has continued as Signify. It is not clear to what extent the two are still related.
Ambilight TVs have also been able to control the smart Philips Hue lamps for some time, so that the entire living room colors along with the television. With the Philips Hue Play HDMI Sync Box, which was released some time ago, you can do this with any device, including a Sony or an LG. Up to ten lamps can be controlled simultaneously by the box, both colored Hue lamps and the Ambiance or white variants.
Signify also supplies reactive lighting for gamers and has recently expanded its offering with the Philips Hue Play gradient light strip for PCs. That strip is pasted on the back of a game monitor and can color with what is happening on the screen. A set for 24/27-inch screen costs 149.99 euros, a set for 32/34-inch screen costs 169.99 euros and a 3-pack for a 3-screen 24/27-inch setup costs 259.99 euros.
It is striking that there are hardly any clones of Ambilight. According to TP Vision, the technology is well protected with patents. Samsung also does not yet have TVs with reactive lighting. However, it is possible to use Philips Hue lamps for this thanks to SmartThings, an IoT standard from Samsung.
TP Vision can thus extend Ambilight’s technology in peace. In October, TV Vision will launch a Philips mini LED TV with an updated Ambilight system.
Like the new OLED+937 and OLED+907 models, this mini LED model features the Ambilight Next Generation system. The LEDs on the back of the television are no longer divided into groups, but each LED can be controlled individually. This results in a much more detailed glow of light.
TP Vision also launches Ambilight Aurora. This allows you to put built-in atmospheric images or moving scenes on the screen. Moving to prevent screen burn-in.
An additional advantage is that Ambiligt lighting (according to TP Vision itself) is more economical than standard lighting in the room. With the current electricity prices, Ambilight can therefore serve as a nice replacement for the table lamp, as long as the TV is on, at least.
Source: Nieuws – Emerce by www.emerce.nl.
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