Optimism is in place after an emergency, so why not make it in your look as well? Try it as Hailey Bieber nebo Jaden Smith s Levi’s!
At the beginning of May 2020, a campaign started, on which Levi’s collaborated with Hailey and Jaden. What was originally supposed to be about the festival season turned into a celebration of the optimistic spirit of today’s youth in light of the coronavirus pandemic. That is what Hailey and Jaden embody.
Hailey Bieber & Jaden Smith
“Levi’s® has always been a symbol of democratic inclusion and youth empowerment, a symbol of young people fighting for a better future”she said Jey Sey, Marketing Director of Levi’s. She also wrote a feature about the campaign, how all this is connected to the history and core values of the Levi’s brand.
In addition, she added: “Levi Strauss himself was the embodiment of this ideal. He left his Bavarian home to seek a better life on the California coast. He opened a shop here and donated his first profit to a local orphanage.”
Music with fashion = Levis
Hailey and Jaden were chosen by Levi’s because of their ties to music and fashion. According to the brand, they embody youthful optimism. “Looking at both of them cheers me up, they’ve become our friends,” continues Sey.
“Hailey’s optimism and authenticity are so inspiring. Or Jaden’s attitude towards the environment, his passion, with which he explains how to live more thoughtfully and responsibly. They challenge us, as individuals and as a brand, to be even better. Looking at them makes me feel hopeful. And we all have to keep reminding ourselves of that today.” she finished.
Photo source: Levis
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
*The article has been translated based on the content of LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!