Hafele, known for its innovative products and rational solutions in the field of furniture and architectural equipment in Turkey and around the world, continues its successful work in Turkey. Continuing its growth momentum with the Hafele Concept business model, the company received great acclaim with its new bathroom sanitary ware, shower, faucet and accessory groups and its 2022 collection consisting of kitchen built-in product group, which it exhibited at the UNICERA Fair, which it participated for the first time this year. Stating that they are preparing to celebrate their 100th anniversary next year, Hafele Turkey and Regional Countries Chief Executive Officer Hilmi Uytun said, “Thanks to the Hafele Concept model we developed in Turkey, we became the reason for the sale of the houses. Currently, we are in sample flats in 31 thousand residences in total. We foresee that this number will exceed 100 thousand in 2023. In Turkey, where we broke the growth record for the last two years in a row, we will start to grow very fast again in 2023. Hafele Concept will dominate the market next year.”
“We aim to buy an additional 14 thousand houses at UNICERA”
UNICERA Istanbul – Ceramic Bathroom Kitchen Fair, the world’s second largest specialized fair in its field, was held at Istanbul Expo Center on 7-11 November this year. Hafele attended the fair for the first time this year, which hosted more than 100 thousand visitors, both domestic and foreign. The company, which received great acclaim with its new collections, shared its new solutions with its visitors for 5 days. Hilmi Uytun, who pointed out that they prepared very special for the fair, said, “Our collections attracted great attention. We are a company that believes that color makes a difference in products. Therefore, we solve all the works and all the spaces around that color with a systemic approach. We currently have 31 thousand residences. We aim to purchase an additional 14 thousand houses at this fair,” he said.
“We are an important sales argument in housing”
Emphasizing that Hafele is an important sales argument in the residence, Hilmi Uytun said that the biggest stakeholders in the residence are architects and contractors, and that they have developed a business idea that integrates the human experience in living spaces. Uytun pointed out that they approached housing systematically and brought colors and styles together and said, “We are present in almost all branded residences. We are talking about a concept that supports sales and strengthens the brand. We anticipate that this idea will open up to the world with our contractors and manufacturer business partners.”
Source: Dünya Gazetesi by www.dunya.com.
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