green thinking is an inexorable megatrend that doesn’t make sense to run on its tail. Those who run along don’t win either

Our desire is to integrate the principles of sustainability into every area of ​​our operations and to increase awareness among our employees. We are committed to continuous development and implementation of best practices so that we can be an example for other companies in the field of sustainable and responsible operations.

We entered the Green Academy last fall with the aim of learning how to go green and bring green knowledge to the company. We already had the first green shoots. Our parent company Bonnier measures the footprint of Äripää every year, the office sorts garbage and uses various energy-saving methods.

During the Green Academy, two goals were born – to introduce the principles of sustainability in the company and meet the conditions of the Green Office, thereby reducing its footprint twice by 2030. The second purpose is related to our readers and customers. As a media company, through our activities we can support the journey of all Estonian companies towards sustainable management.

We encourage and train our employees in sustainable thinking and behavior. We provide guidance on how to reduce your ecological footprint and provide training to understand environmental risks and how to reduce them.

When organizing work, we are already based on the principles of flexible working, but we want to become even more flexible in terms of work organization. How we will implement the changes is still being planned.

When designing the working environment, we take into account the well-being of employees and use sustainable measures such as recycling, energy saving, reducing water use, sorting waste, etc.

We believe that our focus on sustainability will help us retain and attract highly qualified employees, strengthen our brand and reputation, and continue to be successful.

The essence of our business is information and knowledge, so as a media company our influence on the public is very large. Therefore, it is important for us to have an above-average mastery of the subject.

We can raise the awareness of entrepreneurs by drawing attention to green issues – by covering success stories and challenges on news websites and radio, and by highlighting problem stories through investigative journalism.

They can support the growth of knowledge in this area Business day booksorganized by us schooling and conferences, information asset environment etc. As much as ESG and green issues, footprint measurements, etc. lead to a certain amount of confusion, our ambition is to use our own strengths and bring more clarity and transparency to this area by conducting company assessments, creating databases and issuing certificates.
Äripää Radio has already completed the program series “Rohepoerde practitioners” and “Sustainable and green”, where entrepreneurs from different sectors share their experience, which motivates to manage nature sustainably and sustainably, how exactly it is done and what are the plans for the future.
There have been several successful webinars and more to come Äripää Academy training on “Conscious management of ESG and sustainability in the company”. We have also developed e-training “Green skills for the office worker”, thanks to which it is possible for companies to raise awareness of green issues among employees. Green turn news pages have been created in Äripää, Meditsiniuudit and topic websites. We have taken the direction to increase the number of green products in various segments.
For business day participating in the Green Tiger Academy has been a truly valuable experience. This has given our team the opportunity to discover new ideas, develop knowledge and skills, and make important connections in the field of sustainability and environmental awareness.

The Green Tiger Academy has truly broadened our horizons and brought innovative approaches to help us be responsible business leaders in today’s environmentally conscious world.

Äripää Green Tiger team

Green Tiger Academy has created a platform where our employees can share knowledge and experience with other inspiring entrepreneurs and learn from best practices in promoting environmentally friendly business. Participating in the program helps to bring about positive changes in the company’s strategy, processes and culture, placing greater emphasis on sustainability and environmental friendliness.

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