green thinking is an inexorable megatrend that doesn’t make sense to run on its tail. Those who run along don’t win either

Our desire is to integrate the principles of sustainability into every area of ​​our operations and to increase awareness among our employees. We are committed to continuous development and implementation of best practices so that we can be an example for other companies in the field of sustainable and responsible operations.

We entered the Green Academy last fall with the aim of learning how to go green and bring green knowledge to the company. We already had the first green shoots. Our parent company Bonnier measures the footprint of Äripää every year, the office sorts garbage and uses various energy-saving methods.

During the Green Academy, two goals were born – to introduce the principles of sustainability in the company and meet the conditions of the Green Office, thereby reducing its footprint twice by 2030. The second purpose is related to our readers and customers. As a media company, through our activities we can support the journey of all Estonian companies towards sustainable management.

We encourage and train our employees in sustainable thinking and behavior. We provide guidance on how to reduce your ecological footprint and provide training to understand environmental risks and how to reduce them.

When organizing work, we are already based on the principles of flexible working, but we want to become even more flexible in terms of work organization. How we will implement the changes is still being planned.

When designing the working environment, we take into account the well-being of employees and use sustainable measures such as recycling, energy saving, reducing water use, sorting waste, etc.

We believe that our focus on sustainability will help us retain and attract highly qualified employees, strengthen our brand and reputation, and continue to be successful.

The essence of our business is information and knowledge, so as a media company our influence on the public is very large. Therefore, it is important for us to have an above-average mastery of the subject.

We can raise the awareness of entrepreneurs by drawing attention to green issues – by covering success stories and challenges on news websites and radio, and by highlighting problem stories through investigative journalism.