“Green” policy as the basic postulate of Strauss Adriatic’s business

Foto: Strauss Adriatic

Strauss Adriatic has been setting standards in coffee production expertise for years, but is also constantly working to improve sustainable development as well as care for the environment, aware of the growing importance of environmental business initiatives.

One of the company’s priorities is to raise awareness of the importance of sustainable business not only among employees, but also among partners and consumers. This is evidenced by the fact that in environmental protection the company is guided by the principles of ISO 14001.

Borivoje Petrović, maintenance manager, points out that ten years ago, the company was the first to start using coffee husk as biomass for heating the complete plant and the administrative part of the factory in Šimanovci. Coffee husk is a by-product of the coffee processing process and as such previously represented waste and was unused, so the discovery of its thermal power and its application is a curiosity that solves the problem of waste disposal and finds its new purpose.

“The initial investment amounted to 100,000 euros, and only during the first season, savings of 83,000 euros were made, which repaid 80 percent of the investment.” Heating costs have been drastically reduced, because with the introduction of this heating system, we have reduced the consumption of LPG to a minimum. The use of chaff briquettes as an energy source provides not only financial but also environmental benefits because their use reduces carbon dioxide emissions by as much as 11 percent, and the biomass congealing products themselves have no harmful impact on the environment and the issue of waste disposal is resolved. The annual processing of raw coffee yields about 120 tons of coffee husk, which heats the factory “, continues Petrović.

Foto: Strauss Adriatic

The proposal for the use of coffee husk came from one of the company’s employees and is an outstanding example of the application of Kaizen, the Japanese business philosophy applied by the company, which is based on the principle that all aspects of business should be constantly improved, with optimal use of all available resources. with an emphasis on the development of human qualities. As Kaizen represents a continuous process, focused on constant improvements, care for the environment is the backbone of the business of the factory in Šimanovci.

In order to improve working conditions, increase productivity and safety, arrange space and improve communication among employees, Strauss Adriatic is one of the few companies in Serbia that has been applying the Kaizen business philosophy for many years. Employees are motivated to make suggestions, they are encouraged to suggest the best solutions to certain problems they encounter during the work process, from managers in high positions to staff to maintain the hygiene of the premises. It would be said that the care for the environment ends there, but it is actually just beginning.

Borivoje Petrović points out that only during this summer, two “green” projects were completed. First, another solar power plant of 66 kW of installed power was installed, so that now the total capacity of installed solar panels is 109kW, and the project of heat recovery on the air conditioning system of the production plant has been completed. employees.

Solar panels at the Doncafé factory in Šimanovci

Foto: Strauss Adriatic

“Heating on coffee grounds was the first in a series of exceptional environmental projects aimed at sustainable business and ‘green’ goals. On the roof of the Doncafé factory in Šimanovci, two solar power plants have been installed that have the capacity to produce almost 100kW of solar energy. The rest of the electricity we use from the network is from 100 percent renewable sources, for which we receive a certificate from EPS as a confirmation on an annual level. This kind of ‘green’ electricity has a slightly higher price than regular electricity, but regardless of that, it is our determination to set an example to others with our actions and to be a driver in this area. In this regard, we have become a member of the Green Alliance, a group formed by the Serbian Chamber of Commerce, which aims to develop a circular economy and share positive examples of practice. We have started a project to replace part of the vehicle fleet with hybrid vehicles. We change the most “from within”. Disposable plastic products, such as cups and straws, are discarded. Personalized EcoCareCup sugar cane cups have been provided for each employee and a press for plastic bottles has been installed, and individual waste bins in the offices have been replaced with those for waste sorting “, notes Borivoje Petrović.

He adds that by continuously investing in environmental protection, the company is also working to improve energy efficiency. Taking into account the emission of harmful gases, water consumption, energy consumption and the generation of municipal waste, the high standards of the Strauss Group of which it is a part are respected.

Source: Strauss Adriatic

Source: Energetski portal Srbije by www.energetskiportal.rs.

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